Base pay range

This range is provided by AKT London. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About The Role

Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers.

Responsibilities

• Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition
• Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets
• Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return
• Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification
• Creative Community Marketing: Work closely with the Creative Community Exec to identify and gifted seeding that may generate opportunities for paid amplification
• Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy
• Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance

About You

• Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment
• Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS)
• Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations
• A proactive and analytical problem-solver with a strong test-and-learn mindset
• Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership
• Experience in a fast-paced D2C e-commerce environment
• Experience in the beauty, skincare, or personal care sector
• Understanding of attribution modelling and its role in optimising channel mix

Benefits

• This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US.
• Agile Working Policy
• Employee discounts on our products
• Access to perks, deals and discounts via our HR platform
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done.
• 28 days holiday plus bank holidays (25 + 3 days over Christmas)

If you're a driven and hungry professional with a passion for beauty and sustainability, and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

Referrals increase your chances of interviewing at AKT London by 2x

Get notified about new Acquisition Marketing Manager jobs in London, England, United Kingdom.