Account-Based Marketing SpecialistLocation: Exeter, Hybrid (Office location flexible)Contract: Full-time or Part-time (Permanent)Salary: Competitive, based on experienceAre you a strategic marketer with a passion for content and a sharp focus on lead generation? We’re looking for a dynamic Account-Based Marketing (ABM) Specialist to lead targeted campaigns, create high-impact content, and drive high-quality leads through the funnel. This is an exciting opportunity to take ownership of impactful marketing initiatives within a collaborative, fast-paced environment.Key ResponsibilitiesPlan and execute highly targeted ABM campaigns focused on key sectors, businesses, and decision-makers.Create thought leadership content, including white papers and industry insights, to drive brand awareness and engagement.Build and manage strategic marketing funnels that deliver qualified leads to the sales team.Identify and engage prospects on LinkedIn and other relevant platforms.Leverage multi-channel tactics, such as email campaigns, webinars, and virtual events, to nurture and convert leads.Collaborate closely with sales to align marketing strategies and ensure seamless handover of leads.Proactively identify opportunities and take ownership of projects from concept to execution with minimal supervision.What We’re Looking ForProven experience in ABM or a closely related marketing role.A content-driven marketer who understands the power of storytelling in the sales funnel.Strong alignment with sales processes and lead nurturing strategies.Strategic thinker with the ability to execute efficiently and effectively.Self-starter who thrives in autonomous environments and enjoys problem-solving.Experience using marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).Excellent communication skills and a collaborative, team-focused approach.Perks & Benefits25 days holiday (rising to 30 with service) plus bank holidaysFlexible hybrid working modelOngoing training and professional developmentCycle to work schemeA collaborative culture where initiative and innovation are encouragedIf you\'re a content-savvy marketer who loves strategy, autonomy, and measurable impact — this is your next big opportunity.Ready to take your marketing career to the next level? Apply now to be part of something exceptional. #J-18808-Ljbffr