Why Arup?

At Arup we're dedicated to shaping a better world.  Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We're a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.

In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions.

This is an exciting opportunity to be at the forefront of the Account Based Marketing (ABM) discipline within a global professional services firm, as we are seeking to hire an ABM Manager within our MCBD function.  

The Opportunity

The Account-Based Marketing (ABM) Manager will play a pivotal role in demonstrating the value ABM, through delivering high-impact, insight-driven ABM campaigns for managed clients across the region, whilst creating a centralising expertise, methodology and resources to foster innovation, adoption and continuous learning across MCBD worldwide.

ABM campaign delivery: The post holder will create and deliver exemplar ABM campaigns, which are tailored to the needs and opportunities of key clients. These campaigns will strengthen client relationships, enhance the firm's reputation, and drive strategic revenue growth within priority accounts.

Centre of Excellence Leadership:

The post holder will support the establishment and enablement of an ABM Centre of Excellence to develop a consistent, scalable, and simplified approach to ABM. This will enable broader adoption across regions and embed ABM as a strategic capability within the business.

The postholder will collaborate closely with the regional Head of Clients, client relationship managers, ABM practitioners, marketing and business development colleagues, and the regional client programme manager to ensure campaigns are client-centric, insight-led, and aligned with business priorities.

Key responsibilities

• Deliver Targeted ABM Campaigns: Lead 1:1, 1:few, and scenario-based ABM initiatives with precision positioning and engagement strategies.

• Drive Client-Centric Insights: Use research, feedback, and analytics to foster more client-focused behaviours across teams

• Facilitate Strategic Planning: Run workshops on stakeholder mapping and value propositions to shape impactful ABM plans.

• Align with Business Development: Integrate ABM into pursuit strategies and collaborate on regional opportunities to support work-winning outcomes.

• Lead ABM Excellence & Community: Build and manage ABM resources, mentor embedded ABMers, and cultivate a global learning platform.

• Innovate with Tech & Storytelling: Leverage automation and AI for smarter engagement, while showcasing ABM success stories to inspire and educate.

Qualifications and accreditations:

• Degree, postgraduate qualification in Marketing, Communications, Business Development or other relevant qualification

• Formal training / qualification in Account Based Marketing

Skills

• ABM Expertise: Proven experience designing and delivering multi-channel ABM campaigns with strategic impact.

• Stakeholder Engagement: Skilled in building trusted relationships with senior leaders to drive client-centric marketing.

• Change Leadership: Track record of leading innovation and operational excellence across marketing and client teams.

• Strategic & Analytical Thinking: Strong problem-solving, data literacy, and ability to navigate ambiguity with agility.

• Tech Proficiency: Hands-on experience with platforms like Marketo, Microsoft Dynamics, Qualtrics, and AI-driven tools.

• Inclusive & Visionary Leadership: Passionate about ABM, committed to integrity, collaboration, and advancing Arup's values.

You Should Apply If:

You want a unique opportunity to lead and shape the future of client engagement at Arup, delivering meaningful impact across regions and portfolios.

What we offer you

At Arup, we care about each member's success, so we can grow together.

Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup's legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you'll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

Different People, Shared Values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you're pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas - this drives our excellence.

Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion - we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at http://www.arup.com/careers/your-life-at-arup.

We are committed to making our recruitment process and workplaces accessible to all candidates. Please contact Rhian Melaney rhian.melaney@arup.com to let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you.

Our Application Process

To understand what to expect next, please visit https://www.arup.com/careers/recruitment-process/

Stay safe online - Arup will never ask for payment or your bank details as part of our recruitment process.

Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.

Closing date: 3rd October 2025. We may close the role earlier than the advertised date should we receive a large number of applications, so please ensure you apply early.