Account Based Marketing Lead

1 Days Old

Account Based Marketing Lead

Location: West Midlands / Hybrid Salary: Competitive + bonus + benefits

This role offers the chance to lead and develop a strategic Account-Based Marketing function within a large, purpose-led organisation. You'll design and deliver tailored campaigns that engage senior decision-makers, drive commercial growth, and strengthen key client relationships.

Key focus areas:

Lead the planning and delivery of ABM activity across priority accounts

Combine data, insight and creativity to drive targeted engagement

Collaborate closely with sales and marketing teams to align strategy

Measure effectiveness and report on ROI and pipeline impact

Manage and mentor a small team while enhancing martech capability

You'll bring:

Proven experience in B2B marketing, ideally with ABM or demand-generation exposure

Strong stakeholder management and communication skills

Confidence using CRM and automation tools

A strategic mindset balanced with hands-on delivery

Package: Competitive salary, annual bonus, generous holiday, pension, hybrid working, and wellbeing benefits.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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Location:
Birmingham
Salary:
£45,000 - £50,000 /annum
Job Type:
FullTime
Category:
Advertising, Marketing & PR

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