YOUR ROLEWe’re seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You’ll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.YOUR RESPONSIBILITIESWordPress Marketing Strategy:Develop comprehensive marketing programs for different WordPress user segments;Design acquisition campaigns targeting WordPress users across paid and organic channels;Create lifecycle marketing programs that drive activation, upsell, and retention;Build data-driven segmentation based on WordPress usage patterns.Campaign Development & Execution:Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;Design personalized customer journeys from first touch through renewal;Develop upsell programs based on customer growth signals and usage patterns;Create win-back programs for churned customers;A/B test campaigns to maximize conversion and retention rates.Performance & Growth:Define and track key metrics: CAC, LTV, churn rate, expansion revenue;Analyze WordPress customer behavior to identify growth opportunities;Monitor competitive landscape and adjust campaigns accordingly;Build predictive models for churn risk and upsell potential;Report insights and recommendations to executive leadership.OUR EXPECTATIONS3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;Proven track record managing full-funnel marketing programs;Experience with marketing automation platforms (HubSpot, Marketo, or similar);Strong analytical skills with ability to translate data into proposals and decisions;Understanding of WordPress ecosystem and user needs.WHAT WE OFFERWorking on in-house built products, using the latest technologies;Competitive salary with achievement bonus;Reduced working hours every Friday;Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;Anniversary and company gifts.If this sounds like something you’d be interested in, we'd love to hear from you!All applications will be processed in confidentiality.Please note:Only resumes and a short cover letter submitted in English will be considered for this position.Only shortlisted candidates will be contacted for further steps. #J-18808-Ljbffr