Web3 Marketing & PR Lead

New Today

Join to apply for the Web3 Marketing & PR Lead role at BraintrustJob DescriptionAbout ImpactSoul ImpactSoul.is emerges from RampRate, a global advisory firm with over 20 years of experience guiding Fortune 500 giants like Sony, eBay, Nike, and Intel through transformational tech partnerships. Now, we’re launching a decentralized RWA (Real World Asset) tokenization platform designed to democratize wealth creation and transform every human into a philanthropist.We are combining enterprise credibility, blockchain innovation, and impact-driven philosophy into one mission: to tokenize abundance for all humanity.The Role We’re seeking a Web3-native Marketing & PR Lead, a creative operator who can both shape our brand narrative and amplify it through earned media, partnerships, and community channels. You’ll be our brand architect, storyteller, and growth catalyst, working directly with the leadership team to build momentum across crypto, mainstream, and social channels.This is a contract/freelance position with hourly pay, perfect for someone who thrives in startup environments, moves fast, and knows how to turn buzz into lasting brand equity.ResponsibilitiesMarketing Strategy & ExecutionDevelop and execute marketing campaigns that grow awareness of ImpactSoul and our tokenized impact mission.Craft clear, compelling messaging that resonates across both crypto-native and mainstream audiences.Build and maintain brand identity, ensuring consistency across content, design, and partnerships.Drive digital marketing initiatives including website, social, newsletters, and growth campaigns.PR & Media RelationsCreate and pitch stories to top-tier crypto, tech, finance, and mainstream media outlets.Manage press releases, thought-leadership pieces, and media campaigns.Position executives and advisors as industry voices in Web3, philanthropy, and innovation.Develop creative PR formats (podcasts, video content, advisor roundtables) beyond traditional press.Community & Web3 EngagementManage and grow ImpactSoul’s community across Telegram, Discord, and Twitter/X.Activate grassroots buzz and ensure our community feels engaged, supported, and heard.Coordinate community events, AMAs, and campaigns to drive participation and retention.Leverage Web3-native tools for community analytics, engagement, and governance.Partnership & Ecosystem MarketingSupport partnership activations with leading organizations in crypto, philanthropy, and enterprise.Design campaigns that highlight collaborations and advisors to maximize exposure.Weave narratives that elevate our advisory board and Fortune 500 partnerships into global visibility.RequirementsWeb3/crypto native: Deep understanding of crypto culture, DeFi/tokenomics, RWA tokenization, and community dynamics.Proven marketing & PR experience (5+ years) with successful campaigns in startups, blockchain projects, or high-growth tech.Experience managing Telegram, Discord, and Twitter/X communities at scale.Strong media network and proven track record securing coverage in top crypto/tech publications.Ability to craft content across mediums: press releases, social, blogs, videos, podcasts.Strategic mindset with hands-on execution ability—can go from 40,000-ft strategy to pixel-perfect details.Mission-driven: motivated by more than hype, aligned with ImpactSoul’s vision of abundance and impact.Bonus PointsExperience launching token projects, DAOs, or Web3 communities.Strong creative skills in design/branding or close collaboration with creative teams.A network of media contacts, influencers, and Web3 thought leaders.Engagement & CompensationContractor / Freelancer role with hourly pay.Flexible hours, remote-first team.Potential to expand into a retainer/project-based structure as we scale.Equity/token allocation opportunities tied to performance milestones.How To ApplyA short intro on why you’re excited about ImpactSoul.Examples of marketing campaigns and PR/media wins you’ve led in Web3.Your hourly rate and availability. #J-18808-Ljbffr
Location:
United Kingdom
Job Type:
FullTime