Overview

VP Marketing – SaaS Scale-up

London (Hybrid/Remote)

Propel are working with a high-growth SaaS scale-up, powered by AI, that helps enterprise organisations automate and streamline critical business processes. Having recently successfully moved from mid-market into enterprise, the company is entering its next phase of growth: global expansion, brand authority, and cementing a leadership position in its category.

Why this role?

This VP Marketing hire will take the business from ~£20m turnover towards £40m+. The foundations are in place the next step is acceleration, positioning, and vision.

Your platform

• A strong marketing organisation with 14 experienced FTEs already in place (demand gen, ops, brand, content, field, product marketing, design).
• A shift from vanity metrics to quality pipeline with ICP mapping, lead scoring, and improved conversion.
• A fresh HubSpot instance (migrated from Marketo), with lifecycle and workflows mapped properly for the first time.
• A £2m+ marketing budget to deploy intelligently.

Your mission

As VP Marketing, you’ll own the go-to-market vision and execution for the next stage of scale. The processes and structure are built this role is about momentum, positioning, and market leadership.

Day-to-day, you will

• Partner with demand gen, ops, brand, and content leads to ensure pipeline growth translates directly into revenue.
• Own campaign strategy across channels and regions, ensuring alignment with enterprise sales priorities.
• Lead brand development, positioning the company as a category leader and trusted partner for CFO, finance, and procurement stakeholders.
• Act as external spokesperson: analyst briefings, thought leadership, industry events, and partner engagements.
• Use data and competitive insights to refine targeting strategies, ensuring high conversion from ICPs.
• Drive international expansion, with a particular emphasis on the US market.
• Work closely with the executive team to set priorities, influence board discussions, and ensure marketing is seen as a growth driver.

What we’re looking for

• Scale-up track record: You’ve taken a SaaS business through £20m → £40m+ turnover and know the levers to accelerate growth.
• Enterprise expertise: Proven ability to build enterprise pipelines, refine targeting, and deliver measurable impact at C-suite level.
• Global perspective: Multi-region experience essential, with US expansion highly desirable.
• Category leadership: You’re credible with analysts, confident on stage, and able to elevate a company’s brand in competitive markets.
• Stakeholder agility: Skilled at navigating boards, investors, and diverse cultural environments.
• SaaS + AI background: Ideally from AI-powered SaaS companies selling into CFOs, finance leaders, or procurement decision-makers or other complex SaaS platforms targeting similar personas.

The opportunity

This is not a campaign optimisation role. It’s a chance to set vision, build authority, and move a scale-up from “visionary” to true market leader.

If you’re a marketing leader with the vision, credibility, and experience to take a SaaS business to the next level, we’d love to hear from you.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development