Vice President, Marketing (United States/United Kingdom)

Join to apply for the Vice President, Marketing (United States/United Kingdom) role at Pactum AI

Vice President, Marketing (United States/United Kingdom)

Join to apply for the Vice President, Marketing (United States/United Kingdom) role at Pactum AI

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As VP of Marketing at Pactum, you will be a strategic leader shaping and executing our global marketing vision to drive substantial revenue growth and establish market leadership for our agentic-AI solutions. This role demands a strong strategic grasp of the procurement technology landscape, procurement business processes, and the complex needs of large enterprise customers. You will build, mentor, and lead a high-performing marketing team, ensuring all initiatives are closely aligned with business goals and directly contribute to pipeline generation and brand strength.

Key Responsibilities:

Strategic Leadership & Vision:

• Develop and champion the overall global marketing strategy and vision that directly supports Pactum's revenue goals and long-term business objectives.
• Translate business strategy into a cohesive, actionable marketing plan across all functions (brand, communications, product marketing, demand generation, field enablement).
• Be a vocal spokesperson for Pactum as a tier 1 leader in autonomous savings for enterprise procurement
• Lead the marketing and SDR team in setting ambitious, data-driven goals and KPIs, ensuring consistent measurement and optimization.
• Contribute to overall company strategy as a key member of the leadership team, representing the voice of the customer and market.
  
  

• Oversee and guide the development of compelling product positioning, messaging, and go-to-market strategies that clearly articulate Pactum's unique value proposition and competitive differentiation.
• Direct the identification and refinement of Ideal Customer Profiles (ICPs) and target audiences, ensuring deep market understanding informs all strategies.
• Drive the narrative around autonomous negotiation, positioning Pactum as the undisputed leader and innovator in the space.
• Champion market intelligence, ensuring the organization has a deep understanding of the competitive landscape, industry trends, and customer insights to inform product roadmap and marketing efforts.
  
  

• Elevate and expand Pactum's global brand presence and thought leadership in autonomous savings and procurement technology.
• Direct comprehensive internal and external communications strategies, including PR, media relations, analyst relations, and corporate messaging.
• Lead the strategic development of a high-impact content strategy that educates, engages, and converts target audiences across all stages of the buyer journey.
• Oversee website strategy and management, ensuring it serves as a powerful hub for brand messaging, content, and lead capture.
  
  

• Architect and optimize a scalable, metrics-driven demand generation engine that consistently delivers high-quality pipeline and accelerates sales cycles.
• Oversee the strategic planning and execution of integrated inbound and outbound campaigns, leveraging advanced ABM strategies, digital channels, events, and strategic partnerships.
• Own the global pipeline generation targets across all marketing-influenced channels, including inbound, SDR, AE, Alliances, and Customer Expansion.
• Drive continuous improvement through A/B testing, data analysis, and adoption of marketing automation best practices.
  
  

• Develop and implement robust sales enablement programs that empower the sales team with the tools, content, and training needed to effectively articulate value and close deals.
• Foster strong collaboration between marketing and sales leadership to ensure seamless lead hand-off, consistent messaging, and shared revenue accountability.
• Oversee the creation of high-impact sales collateral, presentations, case studies, and competitive battle cards.
  
  

• Recruit, mentor, and develop a world-class marketing team, fostering a culture of innovation, accountability, and continuous learning.
• Provide strong leadership, guidance, and performance management to direct reports and the broader marketing function.
• Manage the marketing budget effectively, optimizing spend for maximum ROI.
  
  

• Based in the United Kingdom or in the United States, preferably on the East Coast.
• Marketing degree, or equivalent business experience in B2B enterprise marketing. MBA preferred.
• 12+ years of progressive experience in B2B technology marketing, with a significant portion in a leadership role (e.g., Head of Marketing, Senior Director, VP).
• Proven track record of building and scaling marketing functions that directly contribute to significant revenue growth in a fast-paced, high-growth environment.
• Experience in, and strategic understanding of the procurement industry and its challenges is a mandatory requirement.
• Strong understanding of AI, machine learning, and autonomous technology; ability to articulate complex technical concepts into clear business value.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to develop and execute complex, multi-channel marketing strategies from conception to execution and measurement.
• Expertise in market research, data analysis, and translating insights into actionable strategies.
• Highly strategic and creative thinker with strong problem-solving skills and an ability to navigate ambiguity.
• Proven ability to lead, inspire, and manage high-performing teams, fostering a collaborative and results-driven environment.
  
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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