Vice President, B2C MarketingApplication Deadline: 1 December 2025Department: MarketingEmployment Type: Full TimeLocation: UKDescriptionAbout usWe are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company with a vision of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. To achieve our vision, we need innovative, inspiring and dynamic people to join our team. Our flagship B2C product, Overleaf, is the world’s leading scientific writing platform, trusted by more than 20 million users globally. Alongside Writefull (AI writing assistant) and ReadCube Papers (literature management), we are shaping the digital research stack for the modern scientific workflow.Your new role - This Vice President, B2C Marketing role is a critical leadership position focused on driving global marketing for Digital Science's B2C portfolio, including products like Overleaf, Writefull, and ReadCube Papers. The successful candidate will be responsible for MAU growth, improving conversion across the user funnel, and ensuring brand clarity and performance across the global product suite. This role reports to the SVP of Marketing and involves close collaboration with cross-functional leaders in Product, Design, Data, and Sales. This role is a UK, remote based position.What you’ll be doingOwn and execute the global B2C marketing strategy focused on MAU, engagement, and revenue growthLead cross-functional marketing execution (both internally and/or working with external agencies) across acquisition, onboarding, lifecycle, and brandBring deep experience across the full marketing mix, including SEO, paid search, social, LLM/search optimization, email and lifecycle marketing, content strategy, website optimization, influencer and community campaigns, partnerships, and eventsDesign and manage the marketing budget against revenue and user growth objectives, with clear KPIs at the channel level to guide investment and performance optimizationDefine personas, refine positioning, and translate value propositions into effective messagingOversee GTM strategy for pricing, packaging, and product launchesOptimize website, content, and communications for clarity, conversion, and impactCollaborate closely with Product, Customer, and RevOps to align roadmaps and measure outcomesWhat you’ll bring to the role15+ years in consumer-facing marketing, ideally in a digital product, subscription, or content businessProven experience scaling MAU and recurring revenue through full-funnel marketing programsStrong leadership across brand, performance, lifecycle, and content strategyDemonstrated success driving alignment across product, data, and commercial teamsGlobal marketing experience preferredBachelor’s degree required; MBA or equivalent a plusDon't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under-represented groups hesitate to apply unless they meet every single requirement. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.Living our ValuesWe invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:We are brave in the pursuit of betterWe are collaborative and inclusiveWe are always open-mindedWe are from and for the communityAt Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work. #J-18808-Ljbffr