We're Hiring: Senior Marketing Strategy & GTM Manager (Consumer Electronics)

Are you ready to shape the future of consumer technology across Europe? We’re looking for a Senior Marketing Strategy & Go-To-Market Manager to join one of the world’s most innovative tech brands, driving transformation across the Home Appliance space.

This is more than just a job; it’s a chance to lead high-impact product launches and craft marketing strategies that reach millions. Sitting at the heart of the European Marketing team, you’ll be instrumental in defining how to bring category-leading products to life across 16 European markets.

Your Impact:

As the strategic engine of the Brand & GTM team, you’ll:

• Develop data-led marketing strategies grounded in market trends, consumer insights, brand performance, and commercial analysis.
• Define strategic priorities for the European marketing function and align cross-functional teams around bold, actionable goals.
• Localise global propositions into tailored, relevant campaigns for the European consumer.
• Drive end-to-end Go-To-Market (GTM) processes across the Home Appliance category, from launch through to sustain, ensuring a consistent, high-performing rollout across all regions.
• Build strong relationships with HQ, agency partners, and local markets to ensure alignment and best-in-class execution.
• Govern campaign implementation and track execution across subsidiaries to ensure brand consistency and compliance.
• Lead post-launch evaluations and transform insights into continuous improvements across the region.

What You’ll Bring:

• Proven experience in marketing strategy, GTM planning, or campaign execution within a large regional or global organisation.
• Deep knowledge of consumer behaviour, market dynamics, and integrated marketing.
• Excellent project and stakeholder management skills – you’re organised, analytical, and thrive in matrix environments.
• Ability to translate complex ideas into compelling strategic narratives.
• Experience collaborating across regions and leading product launches at scale.
• High commercial acumen, creativity, and a drive for operational excellence.

Location:

Hybrid – London & remote working