Senior Marketing Strategy & Go‑To‑Market Manager (Consumer Electronics) Are you ready to shape the future of consumer technology across Europe? We’re looking for a Senior Marketing Strategy & Go‑To‑Market Manager to join one of the world’s most innovative tech brands, driving transformation across the Home Appliance space. This is more than just a job; it’s a chance to lead high‑impact product launches and craft marketing strategies that reach millions. Sitting at the heart of the European Marketing team, you’ll be instrumental in defining how to bring category‑leading products to life across 16 European markets. Your Impact

Develop data‑led marketing strategies grounded in market trends, consumer insights, brand performance, and commercial analysis. Define strategic priorities for the European marketing function and align cross‑functional teams around bold, actionable goals. Localise global propositions into tailored, relevant campaigns for the European consumer. Drive end‑to‑end Go‑To‑Market (GTM) processes across the Home Appliance category, from launch through to sustain, ensuring a consistent, high‑performing rollout across all regions. Build strong relationships with HQ, agency partners, and local markets to ensure alignment and best‑in‑class execution. Govern campaign implementation and track execution across subsidiaries to ensure brand consistency and compliance. Lead post‑launch evaluations and transform insights into continuous improvements across the region.

What You’ll Bring

Proven experience in marketing strategy, GTM planning, or campaign execution within a large regional or global organisation. Deep knowledge of consumer behaviour, market dynamics, and integrated marketing. Excellent project and stakeholder management skills – you’re organised, analytical, and thrive in matrix environments. Ability to translate complex ideas into compelling strategic narratives. Experience collaborating across regions and leading product launches at scale. High commercial acumen, creativity, and a drive for operational excellence.

Location Hybrid – London & remote working #J-18808-Ljbffr