At Bayer Consumer Health, we are seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike.

Major Tasks

• Create Compelling Campaigns: Develop innovative campaigns that align with shopper and retailer insights, delivering a triple win for Bayer Consumer Health, our customers, and consumers/shoppers.
• Implement Excellence: Apply Omni-channel excellence and shopper activation programs to execute best-in-class initiatives.
• Brand Champion: Act as the external brand champion, building trust and strong partnerships with key customers.
• Lead the Shopper Agenda: Actively participate in Local Category Teams to drive the shopper agenda forward.
• Build Relationships: Foster connections with retailer third-party agencies to enhance planning and execution of activations across brands, channels, and retail environments.
• Develop Solutions: Lead the creation of permanent and temporary equipment, cardboard solutions, and digital assets through collaboration with partner shopper agencies.
• Evaluate Campaigns: Support the evaluation of shopper marketing campaigns, focusing on ROI and KPI targets, and communicate findings across CH UK.
• Optimize Performance: Contribute to the development of stretch plans to improve in-year performance and secure a fair share of voice for shopper marketing activations.
• Track Spend: Oversee a budget of up to £2 million, evaluating expenditures for maximum impact and return.

Who Are You?

• You possess a proven ability to influence individuals and small teams, with strong problem-solving skills.
• External customer experience is desirable, but equivalent internal experience is also valued.
• You have proficiency across Sales, Marketing, and Category Management functions.
• Your experience spans multiple categories and markets within FMCG and OTC environments.
• You have a strong understanding of the UK retail trade.
• You are educated to degree standard or can demonstrate equivalent capabilities.
• Your relationship-building skills are exceptional, with excellent verbal and written presentation and communication abilities.
• You are numerate with keen attention to detail.
• You can leverage market data to craft compelling selling stories and arguments.
• You are full-time available and able to work at the office for at least two days a week (Tuesdays and Wednesdays).

Your Application

Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none. To achieve our vision we value rewards for all employees with a comprehensive benefits package.

What We Offer

• Competitive compensation package with base salary and annual bonus; individual bonus for high performance
• Mobility benefit
• 28 days annual leave plus bank holidays
• Private healthcare, generous pension scheme and life insurance
• Wellness programs and support
• Employee discount scheme
• State-of-the-art offices
• International career possibilities
• Flexible and hybrid working
• Help with home office equipment
• Volunteering days
• Professional growth through learning and development opportunities
• Inclusive working environment

The best possible work-life balance is supported by a flexible hybrid working model.

Location: United Kingdom : Berkshire : Reading

Division: Consumer Health

Reference Code: 852144