SEO / GEO Specialist
7 Days Old
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Location:
Peterborough (Office-based)
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Contract Length:
12 months (extension possible)
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Start Date:
2 February 2026
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Rate:
£27.66 PAYE / Umbrella £36.34
?? Role Overview
We are looking for an
SEO / GEO Specialist
to drive
organic growth
across our international eCommerce storefront. You will own the
end-to-end SEO and Generative Engine Optimisation (GEO)
strategy, improving visibility, traffic, and conversion across category and product pages. Working closely with
Marketing, eCommerce Product, and Development teams , you'll turn insights from
GA4, Google Search Console, and SEO platforms
into clear, prioritised actions that enhance both traditional search and
AI-powered search experiences .
??? Key Responsibilities
?? Search Engine Optimisation (SEO)
Own and deliver the
SEO roadmap
for the international eCommerce platform, covering ?? technical SEO, ?? on-page optimisation, ?? internal linking, and ?? structured data.
Conduct
technical SEO audits
and lead improvements across crawlability, indexation, canonicalisation, pagination, hreflang, XML sitemaps, and crawl budget optimisation.
Partner with the eCommerce Product Owner to optimise
category (PLP) and product (PDP) templates , including titles, metadata, headings, content structure, specifications, internal links, and schema (Product, Breadcrumb, FAQ).
Feed SEO requirements into the ?????
development backlog , including mobile optimisation, site speed, and platform enhancements.
Analyse performance data using
GA4, Google Search Console, and SEO tools
to track keywords, landing page performance, engagement, and conversions, translating insights into ??
prioritised actions .
?? Generative Engine Optimisation (GEO)
Optimise content for
AI-driven search experiences
(e.g. Google AI Overviews, Bing Copilot, ChatGPT-style search) by structuring pages for ?? conversational queries and ?? direct answers.
Implement GEO best practices, including
Q&A-style content , ? concise summaries, and ?? authoritative explanations that AI systems can easily extract and reference.
Monitor performance and visibility within AI-generated results and emerging platforms, adapting strategies as search behaviour evolves.
?? Skills & Experience
Proven experience delivering
SEO for large eCommerce platforms , including complex category structures, product detail pages, and faceted navigation.
Strong understanding of
technical SEO , on-page optimisation, internal linking, and structured data.
Hands-on experience with
GA4 and Google Search Console , with the ability to blend behavioural and query data to drive decisions.
?? Top 3 Must-Have Skills
GA4 and Google Search Console expertise
Strong SEO delivery experience
Ability to build and execute SEO roadmaps
Randstad Technologies is acting as an Employment Business in relation to this vacancy.
TPBN1_UKTJ
- Location:
- United Kingdom
- Job Type:
- FullTime
- Category:
- Marketing