Overview

1Password is seeking a seasoned Staff Product Marketing Manager with deep cybersecurity expertise and strong regional market knowledge to lead product marketing strategy for the EMEA region. This individual will accelerate growth across the EMEA market by adapting global product narratives, influencing go-to-market strategies, and deeply understanding regional customer needs. This role sits at the intersection of product, marketing, sales, and regional leadership. Reporting to the Vice President of Product Marketing, you will help shape the local strategy for 1Password’s identity, authentication, and Extended Access Management (XAM) offerings, including our Enterprise Password Manager (EPM), identity-based access tools, and developer security products. You will be a market-maker and regional voice, influencing product direction with customer insights, ensuring alignment with local sales goals, and driving regional product messaging, launches, and enablement across enterprise, developer, and consumer audiences. This position is remote (UK preferred but open to candidates located in the EMEA region).

What we're looking for

• Bachelor's or Master’s degree in Marketing, Business, or a related technical field.
• Product marketing or cybersecurity certifications (e.g., Pragmatic Institute, PMA, Security+, Zero Trust frameworks).
• Experience working at cybersecurity vendors in identity, PAM, passwordless, or endpoint security spaces.

Experience & Expertise

• 8+ years of B2B SaaS product marketing experience, with at least 5 years in cybersecurity.
• Proven track record driving go-to-market success in EMEA across multiple countries and languages.
• Deep understanding of identity and access security (IAM, SSO, authentication, MFA, zero trust, etc.).
• Demonstrated success supporting enterprise security solutions with complex buying cycles.

Strategic & Cross-Functional Leadership

• Experience influencing product direction and go-to-market plans using customer and market insights.
• Ability to drive alignment across global and regional stakeholders in product, marketing, sales, and customer success.
• Skilled in leading cross-functional teams and managing projects in a high-growth, remote-first environment.

Communication & Storytelling

• Strong written and verbal communication skills with the ability to translate technical details into compelling customer narratives.
• Fluent in English; additional European language(s) a plus (e.g., German, French, Dutch).

What you can expect

• Regional Strategy & Leadership
  • Develop and own the EMEA-specific product marketing strategy to support regional sales targets and drive local adoption of 1Password’s XAM solutions.
  • Serve as a subject matter expert on cybersecurity trends, buyer behavior, and regulatory dynamics across key markets in EMEA (e.g., UK, Germany, France, Nordics, Middle East).
  • Align closely with regional sales, partnerships, customer success, and field marketing teams to ensure cohesive messaging and go-to-market execution.
• Go-to-Market & Launch Execution
  • Lead regional product launches and growth initiatives by tailoring global campaigns and messaging to local market needs.
  • Support packaging, pricing, and positioning strategies for EMEA audiences, including translation and cultural adaptation.
• Customer & Competitive Insights
  • Lead regional customer research, win/loss analysis, and segmentation to inform roadmap, marketing, and sales priorities.
  • Monitor competitive landscape in EMEA, helping differentiate 1Password across a variety of industry verticals and customer profiles.
• Messaging & Enablement
  • Develop clear and compelling narratives that position 1Password’s identity and access solutions against legacy IAM systems and emerging authentication models.
  • Enable EMEA sales and channel teams with localized training, assets, objection handling, and customer success stories.
• Thought Leadership & Advocacy
  • Represent 1Password as a regional product expert and thought leader at webinars, conferences, analyst briefings, and customer advisory boards.
  • Build relationships with key influencers, customers, and partners across the EMEA cybersecurity ecosystem.

Regional & Global Collaboration

• Regional impact: Influence how organizations across EMEA adopt identity and authentication security.
• Global collaboration: Work with a passionate, cross-functional team to shape the future of XAM globally.
• Growth opportunity: Lead strategic product marketing initiatives in one of the fastest-growing regions for 1Password.
• Remote flexibility: Be part of a people-first company that values work-life balance, inclusivity, and trust.

Our culture and benefits

We prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values. We are a remote-first company, with in-person engagement sometimes required. We offer benefits including health and wellbeing programs, generous PTO, RSU program, retirement matching, paid volunteer days, and more. Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin; postings will specify location.

You belong here.

1Password is an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status.

Accommodation is available upon request during recruitment. If you require an accommodation, please speak to your talent acquisition partner or email us. Remote work is part of our DNA, and while we are remote-first, travel for in-person engagement may be required depending on role.