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Key Responsibilities

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
• Feature Prioritization: Collaborate with the product development team to identify and prioritize features that meet user needs and marketing goals.
• Messaging & Storytelling: Work with product teams to understand features and craft compelling messaging for different customer segments.
• Content Development: Partner with content, demand gen, and product teams to create assets like one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: Manage teams to ensure timely launch activities such as content creation, PR outreach, influencer marketing, and email campaigns.
• Community Amplification: Collaborate with KOLs and influencers in the crypto and Web3 space to promote products and engage users.
• Performance Tracking & Optimization: Define KPIs for GTM success and refine strategies based on performance data.

Basic Qualifications

• 6+ years in product marketing within tech, with at least 2 years in crypto/Web3 or blockchain.
• Proven success in product launches and driving adoption through marketing efforts.
• Deep understanding of blockchain, cryptocurrencies, and Web3 ecosystem, including market research and GTM strategy development.
• Ability to work independently and collaboratively within a global team in a startup environment.
• Exceptional communication and storytelling skills, both technical and creative.

Additional Details

• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Information Services

This job posting is active. No indication of expiration.