Overview

Senior Product Marketing Manager

At Phrase, we help open the door to global business by providing the worldʼs most comprehensive localization platform. Weʼre transforming language technology with our AI platform to give people the content they need, in the language they speak. Phrase helps organizations engage their customers at scale to accelerate growth across a range of industries and regions.

We are looking for a Senior Product Marketing Manager to drive the success of our product offerings through strategic marketing initiatives. You will shape product messaging, positioning, and go-to-market strategies, with a focus on improving onboarding and driving customer adoption. You will gather customer and market insights, conduct competitive analysis, and collaborate across teams to ensure a leading market position.

Key Responsibilities

• Product Onboarding and Adoption: Lead initiatives to streamline the onboarding journey, ensure new users realize product value quickly, refine onboarding workflows, in-product tutorials, and documentation, and develop campaigns to promote feature discovery and usage.
• Product Messaging and Positioning: Own clear, differentiated messaging for target audiences, align messaging with product capabilities and customer needs, and plan/execute product launches with cross-functional teams. Develop positioning for different customer segments and provide internal resources (training, battlecards, demo scripts).
• Customer and Market Insights: Gather customer feedback and conduct market research to inform product development and marketing strategies; develop detailed customer personas to improve targeting.
• Competitive Analysis: Track competitors, provide competitive intelligence for sales (e.g., battlecards), and coordinate cross-functional actions for pricing and go-to-market alignment.
• Product Feedback Loops: Establish regular feedback loops with customers, sales, and customer success to identify improvements and feature requests.

Qualifications

• Proven experience (5+ years) in product marketing with a focus on go-to-market campaigns, product adoption, and onboarding.
• Exceptional communication skills with the ability to articulate value and strategy across teams.
• Demonstrated ability to collaborate with cross-functional teams including Product, Sales, Customer Success and Partnerships.
• Strong analytical skills with a data-driven mindset to monitor, evaluate, and iterate on strategies.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience in the SaaS industry.
• Familiarity with translation management systems or localization platforms.
• Experience in a B2B environment with a global customer base.

What you’ll get

• 4 Company holidays additional to regular holidays (1 day per quarter where the entire company is off to celebrate achievements).
• Your birthday off to celebrate you.
• 2 Giveback days for community support and volunteering.
• Professional onboarding and learning & development through Phrase learning and a dedicated ChatGPT Plus user license.
• Additional local benefits depending on the entity youʼre hired at.

Phrase is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, ancestry, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, disability, or any other characteristic protected by applicable law.

We value and welcome different perspectives, experiences and backgrounds as these differences strengthen our team and our mission of bringing the world closer together by making content accessible in native languages.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Product Management

Industries

• Translation and Localization
• Software Development