Overview

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About The Company

DataWalk is a high-tech software company delivering the next generation of enterprise analytics through our patent-based hybrid graph platform. We empower organizations in the public and commercial sectors to tackle their most complex challenges, from fighting financial crime and fraud to combating terrorism and war crimes. Our competitive landscape includes established players like Palantir, SAS, and Quantexa, as well as large database systems like Databricks and Snowflake. We differentiate ourselves with unique, powerful technology focused on big business data analysis.

About The Role

DataWalk seeks a Senior Product Marketing Manager in the UK/Ireland to lead go-to-market strategy for graph and AI analytics platform, translating tech into value propositions for enterprise clients.

As a Senior Product Marketing Manager at DataWalk, you will be a strategic leader responsible for defining how we position our enterprise analytics platform to decision-makers across key verticals. You will leverage your deep technical understanding to translate the capabilities of our unique graph and AI technology into clear, compelling messaging that resonates with enterprise buyers.

This is a highly cross-functional role where you will partner with Product, Sales, Consulting, and Marketing to drive adoption, influence product direction, and enable customer success at scale. Your mission is to build and execute end-to-end go-to-market strategies, create best-in-class sales enablement materials, and serve as a market evangelist for DataWalk's differentiated technology.

Responsibilities

• Go-to-Market Leadership: Develop and execute GTM strategies, identifying key verticals, use cases, and buyer personas to maximize market penetration.
• Product Messaging & Positioning: Craft compelling messaging frameworks that highlight DataWalk’s differentiators in graph-based and AI-driven analytics.
• Sales Enablement: Build and maintain enablement materials, including pitch decks, battle cards, ROI calculators, and objection-handling guides. Train sales teams on messaging, competitive positioning, and solution selling.
• Product Launch Management: Lead cross-functional launch plans to successfully bring new features and products to market.
• Cross-functional Collaboration: Partner with Product Management to align on roadmap priorities and collaborate with Sales, Marketing, and Customer Success to ensure consistent communication.
• Market Evangelism: Serve as a thought leader and spokesperson for DataWalk at industry events, webinars, and vendor briefings with consulting firms like Gartner.
• Performance Tracking: Define and measure the impact of product marketing initiatives, refining strategies based on data and market feedback.

Requirements

• 5+ years of proven product marketing experience (or equivalent) in the B2B data analytics, AI/ML, or enterprise software sector
• An IT/technical educational background (e.g., Computer Science, Electronics) or prior experience in a technical role (e.g., developer) is essential
• Deep understanding of complex data platforms, with experience in graph analytics, AI/ML, or data integration being highly desirable
• Familiarity with regulated industries such as financial services (AML, Fraud) or government (Intelligence analysis)
• Proven success leading product launches in global or multi-regional markets
• A strategic thinker with strong analytical, problem-solving, and communication skills
• Must be a native English speaker
• Comfortable operating in a fast-paced, high-growth, remote-first environment with a high degree of ownership

Required Skills

• Product Marketing
• Go-to-Market (GTM) Strategy
• B2B Marketing
• Product Messaging & Positioning
• Sales Enablement
• Data Analysis
• Graph Analytics
• AI/ML Concepts
• Competitive Analysis
• Business Analysis
• Stakeholder Management
• Public Speaking
• Content Creation

Salary: 120000 - 130000 GBP

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing and Sales
• Industries
• Software Development

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