Senior Product Marketing Manager
Location: , , United Kingdom
Product Marketing Manager
Department: Product
Employment Type: Permanent - Full Time
Location: United Kingdom
Reporting To: Victoria Goodwin-Hurst
Description
Location: London Hybrid or Remote UK
We are looking for an energetic and results-driven Product Marketing Manager to join the Product Marketing team. In this role, you will be responsible for creating and delivering GTM strategies and materials that enable revenue growth, drive product adoption, and support customer retention. At Xeneta, Product Marketing reports into the wider Product Management organization and we work most closely with the Value, Marketing, Sales, and Customer Success teams.
Key Responsibilities
- Collaborate with Product Management to understand product features, benefits, and differentiators to create compelling value propositions and identify opportunities for innovation.
- Define target customer segments and develop customer personas by conducting market research and competitive analysis to identify trends and opportunities.
- Create and test research-based positioning and messaging strategies.
- Lead the go-to-market (GTM) planning for new products and features within your designated pillars, ensuring alignment with overall business objectives.
- Develop enablement and marketing materials for customers, partners, customer success (CS), and sales teams that support the overarching value proposition, pricing, and targeted customer segments.
- Partner with the Marketing Team to create engaging content and campaigns that reinforce our positioning and messaging throughout the customer journey.
- Provide ongoing support to ensure the commercial teams are equipped to effectively communicate the value proposition to potential customers.
- Maintain and organize all product marketing materials, ensuring they are up to date and that requests are addressed promptly and prioritized appropriately.
- Support the Director of Product Marketing in annual and quarterly planning, as well as across other product marketing activities as required.
- Serve as a product evangelist internally and externally.
- Report on the success of Product Marketing activities and programs.
Desired Profile and Experience
- 2-5+ years of experience in Product Marketing, or 5+ years of experience in Marketing or Product Management ideally in B2B SaaS or DaaS.
- A background in shipping, logistics or supply chain tech is desired but not a must-have.
- Excellent writing, communication, and stakeholder management skills.
- Ability to connect with and empathize with customers and colleagues at all levels and functions.
- Analytical mindset with strong problem-solving abilities.
- Growth-oriented mindset with a strong desire for continuous improvement and research into best practices.
- Highly organized and skilled in prioritization, maintaining a high standard of quality.
- A high level of ownership and ability to work effectively as part of a team and individually.
- Familiarity with tools like Confluence, Salesforce, HubSpot, and Microsoft Office.
- Some travel to regional offices and events is required (usually Europe and the US).
What We Offer
- You will be a part of a growing company that is currently redefining a multi-million dollar industry through a period of unprecedented upheaval. Your work will have significant impact on this.
- You will work together with highly motivated colleagues who are curious to learn something new from you, and also to teach you what they are good at.
- You will enjoy our generous vacation plan: 5-10 extra paid days off around public holidays throughout the year, in addition to 5 weeks of paid vacation.
- You can educate yourself during work hours: you can spend several hours each month attending courses, reading books, getting involved in the product management community. We will cover courses, books and conference fees for you.
- We value work-life balance, and we want to make sure you can spend quality time with your family or enjoy your hobbies when your work-day is over.
- We have flexible working hours (core time with meetings is 10:00 to 15:00, the rest is up to you) and you can work remotely for extended periods of time when needed.
- We will help you grow your career: our managers will help identify areas of improvement for you, either if you want to grow into a specialist in your field, or if you want to eventually go into leadership / management direction.
Why You Will Love It Here
- Our Impact: We’re category leaders digitalizing the way ocean and air freight is procured bringing on-demand actionable data to all industry stakeholders. We’re moving fast.
- Our Technology: Deep data analytics and integrations coupled with a scalable, sleek and beautiful user interface.
- Our Customers: Big companies like Nestle, Unilever, L’Oréal, Coca-Cola, Volvo, and many others.
- Our Team: Shipping, consulting and tech all-stars on our roster.
- Our Values: We are one. Variety and fairness. Transparency builds trust. Modernization through data.
Xeneta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We look forward to hearing from you!
