Overview

Senior Product Marketing Manager to lead the go-to-market (GTM) strategy and product messaging for advanced data analytics and AI solutions. This is a strategic, cross-functional role responsible for defining product positioning, driving adoption, and enabling success across enterprise clients in key verticals. You will collaborate closely with Product, Sales, Consulting, and Marketing teams to shape market perception and accelerate growth.

Responsibilities

• Go-To-Market Strategy: Develop and execute end-to-end GTM strategies for enterprise analytics and AI products; identify high-impact verticals, use cases, and buyer personas to optimize market penetration; strengthen the enterprise sales process with targeted value propositions, ROI-driven storytelling, and relevant success cases.
• Product Messaging & Positioning: Translate complex technical concepts into clear, compelling, and differentiated messaging; craft positioning frameworks that highlight product strengths in AI, machine learning, and data analytics; ensure consistent and impactful communication across all customer touchpoints.
• Cross-Functional Collaboration: Partner with Product Management to align roadmap priorities with market needs and customer feedback; work with Sales, Marketing, and Customer Success to ensure unified product representation; support the feedback loop between customers, sales, and product teams to inform strategic decisions.
• Sales Enablement: Build and maintain enablement materials such as sales decks, battle cards, objection-handling guides, and ROI tools; train sales teams on personas, messaging, and competitive differentiation.
• Product Launch Management: Lead cross-functional product and feature launches from planning through execution; ensure launch activities align with business objectives and revenue goals; track performance metrics and continuously optimize based on outcomes.
• Market Thought Leadership: Act as a subject matter expert and brand ambassador at industry events, webinars, and analyst briefings; collaborate with research and consulting firms for vendor briefings and market positioning; advocate for customer use cases and insights to influence product evolution.

Qualifications

• 5+ years of experience in product marketing for data analytics, AI/ML, or data integration platforms.
• Strong technical understanding or background (IT, computer science, data, or related field).
• Proven success leading GTM strategies and product launches in global markets.
• Experience working with enterprise customers in regulated industries (e.g., financial services, government).
• Excellent analytical, strategic, and storytelling skills.
• Ability to thrive in fast-paced, high-growth environments.
• Highly collaborative, proactive, and results-oriented mindset.
• Knowledge of fraud detection, AML, or intelligence analysis domains is an advantage.

What We Offer

• Work in a high-impact role at the intersection of technology and business.
• Opportunity to shape the market perception of cutting-edge AI and analytics solutions.
• Exposure to global markets and cross-functional collaboration with industry experts.
• A dynamic, innovative environment that encourages ownership and professional growth.