Overview

Senior Product Marketing Manager, Institutional (EMEA & APAC) role focused on shaping narratives, value propositions, and go-to-market strategies for OKX's institutional trading offering across EMEA and APAC regions.

What You’ll Be Doing

• Strategic Product Positioning
  • Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
  • Adapt global house messaging to local market needs
• Sales Enablement
  • Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns
  • Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized
  • Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented
• Go-to-Market Leadership
  • Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
  • Develop and manage strategic partner marketing initiatives across target regions
• Content & Thought Leadership
  • Create and oversee thought leadership programs that reinforce product positioning and industry narratives
  • Develop content strategies that establish OKX as a market authority
• Cross-Functional Partnership
  • Collaborate with institutional business teams including business development, account management, sales enablement, and product
  • Ensure consistent, cohesive product messaging across all touchpoints

What We Look For In You

• Professional Background
  • 10+ years of product marketing experience focused on institutional clients
  • Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience
• Regional Expertise
  • Proven marketing experience across EEA, UAE, and APAC regions
  • Experience with localization strategies and account-based marketing (ABM) programs
• Industry Knowledge
  • Understanding of financial markets and OTC trading
  • Knowledge of regulatory environments across target regions including MiFID II
• Marketing Skills
  • Strong expertise in direct, digital, and content marketing
  • Ability to communicate complex products clearly to diverse audiences
  • Experience developing successful thought leadership initiatives

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees\' growth and development
• Various team building programs and company events
• More that we love to tell you along the process

LI-REMOTE

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Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting