United Kingdom

ABOUT TIDE

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

The Paid Plans team is responsible for Tide’s core Business Account offerings (Smart, Pro, and Max) in the UK market. We work closely with Product, BI, CRM, Sales, and Operations teams to translate member and market insights into effective positioning, go-to-market strategies, and campaigns that enhance engagement and retention. As a high-velocity team, we move quickly from ideation to execution, learning and iterating throughout the process.

ABOUT THE ROLE

We’re looking for an exceptional Product Marketing Manager to own Tide’s paid-plan growth in the UK. In this role, you will craft and execute end-to-end product marketing strategies for Smart, Pro and Max. Using analytics, customer research and competitive analysis to position our plans, fuel member adoption and maximize lifetime value. You will sit at the heart of Tide’s Commercial function, collaborating with cross-functional teams to translate insights into high-impact campaigns, playbooks and member-facing communication assets.

Some of the things you’ll be doing:

• Growth Engineering Execution: collaborate with Product team on product led initiatives across the member journey, from plan discovery and upgrades to retention campaigns, optimizing each touchpoint to accelerate paid-plan adoption and reduce churn.
• Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. Translate data into clear recommendations that shape product positioning and communications.
• Product-Led Growth Strategy: Define and evolve our paid-plan value propositions through market research, competitive benchmarking and member feedback. Build launch playbooks, pricing tests and A/B experiments to validate hypotheses and drive continuous improvement.
• Cross-Functional Leadership: Partner with CRM, Sales and Operations to align on priorities, campaign calendars and go-live readiness. Facilitate brainstorms and workshops to surface creative ideas and unblock execution.
• Continuous Refinement: Establish feedback loops, post-launch analyses, learn-and-share sessions to capture key learnings and feed them directly into the next wave of paid-plan enhancements.

WHAT WE ARE LOOKING FOR

• 7+ years’ product marketing experience in B2B SaaS, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.
• Proven track record of end-to-end product marketing campaigns that delivered measurable business impact (positioning, launch and optimization).
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
• Target-Driven Mindset: Sets and tracks clear KPIs to ensure every initiative meets revenue and growth goals.

WHAT YOU WILL GET IN RETURN

• Share options
• Flexible working options
• 25 days holiday with the option buy extra days
• 3 days paid volunteering or L&D time off per year
• Sabbatical leave
• We invest in your development with Personal L&D budget
• Group Life Insurance, Vitality Health and Dental Insurance
• Access to a global mental wellbeing platform
• Enhanced family-friendly leave
• Salary Sacrifice benefits like nursery scheme
• Work from home budget
• Team socials - virtual and physical events
• Spacious brand-new office by Old Street station with an all-day snacks bar

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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