Description

Responsibilities

• Act as the strategic lead and administrator for our marketing automation platform (Pardot) and connected technologies, ensuring platforms are optimised, documented, and aligned with business needs. 
• Own the development and continuous improvement of scalable marketing automation programmes — including lead nurturing, scoring, segmentation, and lifecycle initiatives — to improve engagement and conversion. 
• Manage integrations between Salesforce, Pardot, and third-party tools, ensuring data integrity, consistent tracking, and attribution. 
• Maintain platform governance, conduct regular audits, and lead roadmap planning for marketing technology evolution. 

• Define and implement scalable processes that enhance campaign execution, lead management, and collaboration across marketing and BDR teams. 
• Serve as the operational backbone for the marketing department: establish standardised workflows, campaign briefs, documentation, and governance frameworks. 
• Develop and lead training programmes to upskill marketing and BDR teams on tools, processes, and data practices. 
• Champion a culture of continuous improvement by identifying inefficiencies and implementing data-driven enhancements. 
  
  

• Build and maintain robust marketing performance dashboards and reports to track key metrics such as MQLs, SQLs, pipeline contribution, conversion rates, and channel performance. 
• Partner with marketing leadership and sales to deliver insights and recommendations that inform campaign strategy and improve ROI. 
• Lead regular review cycles to assess campaign impact, share learnings, and implement iterative improvements. 

• Project manage large, multi-channel marketing campaigns from planning through to execution and measurement, ensuring alignment across marketing, BDR, and product teams. 
  
  
• Provide operational support for campaign execution, including segmentation, asset management, testing, and post-campaign analysis. 
  
  
• Act as a strategic advisor to campaign owners, guiding best practices and ensuring operational consistency. 
  
  

• Lead the onboarding and integration of newly acquired companies into our marketing systems, ensuring a seamless transition of data, processes, and campaigns. 
• Align marketing technology stacks, workflows, and reporting structures across new entities while respecting local nuances. 
• Partner with business systems, sales operations, and IT to ensure timely migration and alignment of CRM and marketing automation platforms. 
• Train and enable new marketing teams on group-wide standards, tools, and best practices. 
  
  

• Own and optimise the end-to-end lead management process, including lifecycle stages, routing, scoring, alerts, and SLA adherence. 
• Work cross-functionally to ensure seamless data syncing between Pardot, Salesforce, and other systems to enable accurate attribution, targeting, and reporting. 
• Maintain data governance standards and ensure compliance with data privacy regulations (e.g. GDPR, PECR). 
  
  

Skills, Knowledge & Expertise

• Bachelor's degree in Marketing, Business, Data, or a related field. 
• 5–8 years of experience in B2B marketing operations, with at least 3+ years of Pardot and Salesforce administration. 
• Proven success at a senior or managerial level, ideally in a multi-brand, multi-region environment or within an acquisitive business. 
• Strong understanding of lead scoring, segmentation, nurturing, and lifecycle management. 
• Demonstrated ability to lead technology integrations during acquisitions or platform migrations. 
• Excellent project management skills with the ability to manage multiple priorities across cross-functional teams. 
• Strong analytical mindset, with experience developing and presenting insights from marketing and sales performance data. 
• Skilled in creating and delivering training and enablement programmes to improve team capability and adoption. 
• In-depth understanding of data structure, hygiene, and compliance. 
• Knowledge of GDPR, PECR, and other relevant data protection laws. 
• Familiarity with a broad spectrum tools such as Cognism, Zapier, Qualified/Drift, and analytics packages is an advantage.