Overview

Senior Marketing Manager — Leicester City — c£70,000 p.a. + Car allowance & Bonus

• Are you a strategic marketing leader ready to design and deliver a full marketing strategy from the ground up?
• Do you thrive on inspiring teams and driving collaboration across departments to deliver measurable impact?
• Are you commercially savvy, data-driven, and passionate about using creativity to deliver results?

The Company

ER Recruitment are excited to be working with our client who are a leading organisation in the events and entertainment sector, known for creating memorable experiences and building lasting partnerships. With exciting growth plans and a culture of innovation, they are now investing in their marketing leadership for the first time in several years. This is a unique opportunity to take ownership of the marketing function, shape its direction, and play a pivotal role within the senior leadership team.

Role & Responsibilities

This is a new role with the scope to define and lead the entire marketing strategy. Reporting initially into a senior director and working closely with the commercial and communications teams, you will:

• Build and implement the organisation's formal marketing strategy, setting measurable goals and ensuring activity is aligned across departments.
• Lead and mentor a small marketing team, bringing clarity, guidance, and structure while creating a culture of accountability and empowerment.
• Unite stakeholders across the organisation, using influence and persuasion to overcome silos and encourage collaboration.
• Deliver innovative, multi-channel campaigns to grow audiences, strengthen partnerships, and enhance the organisation's reputation.
• Oversee budget management and ensure spend is tightly controlled, with clear reporting on ROI and marketing effectiveness.
• Harness data and insights to inform strategy, identify trends, and drive smarter decision-making.
• Review existing systems and processes, introducing new tools and approaches where needed.
• Support the delivery of live events, from coordinating activations and audience engagement to hosting partners and clients.
• Provide leadership and support during a period of transition in the communications function, with the opportunity to contribute to PR and media initiatives.

About You

You'll be a confident and decisive leader with the credibility to influence at senior levels while remaining approachable and collaborative. Alongside your strategic mindset, you'll have:

• Significant experience in marketing leadership within events, entertainment, leisure, or other fast-paced consumer-facing sectors.
• A proven ability to design and execute impactful strategies that deliver commercial outcomes.
• Strong people management skills, with experience guiding teams through change.
• Excellent stakeholder management and influencing skills, able to win trust and bring people together.
• A commercial and analytical mindset, comfortable with budgets, numbers, and data-driven decisions.
• Flexibility to work occasional evenings and weekends as part of live event delivery.
• A proactive and resilient style - confident in your voice, but not egotistical or overpowering.

Additional Benefits

• Bonus scheme
• Car allowance (£4,000-£5,000)
• Enhanced Pension Scheme
• Private health insurance
• Free on-site parking
• 28 days holiday plus bank holidays
• Employee discounts with partners

Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.

While we aim to get back to all applicants, if you do not receive a response within 7 working days then unfortunately your application has been unsuccessful on this occasion.

We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details.

We look forward to hearing from you