Overview

Join to apply for the Senior Marketing Manager role at Chevin Fleet Solutions.

For more than 30 years, Chevin have been developing and delivering innovative software solutions for the global fleet management industry. Our products and services are used by internationally recognised companies and organisations. We have built a powerful platform that allows businesses to efficiently manage the complete lifecycle of a fleet, streamlining processes, improving performance, and ensuring compliance. Using the latest technology, we deliver a modularised suite to manage everything from vehicles and assets, all the way to people, drivers, and technicians.

What’s the culture like

Our focus is to entice and empower the best talent and support them to do great things. Creativity solving problems, passion for driving customer experience and value, and a pride in our work drives constant innovation. Our trusted teams embrace a positive mindset and demonstrate the high levels of accountability which are key to helping us scale and realise our goal of delivering exceptional employee and customer experience. We have clear business objectives that filter down to individual goals, so that everyone in the business is clear on what they need to do to contribute effectively. We believe this makes Chevin an empowering place to do your best work.

Without our incredibly talented teams, our exceptional products wouldn’t make it out of the door, so we reward our people with great benefits that include:

• Annual leave starts at 25 days plus bank holidays and increases with length of service
• An extra day off to celebrate your birthday
• Company bonus scheme
• Company sponsored private health insurance
• Employee wellbeing support including access to private GP appointments, counselling sessions and enhanced company sick pay
• Up to 5% company pension contribution
• Learning and development tailored to your role

What we need

We are seeking a Senior Marketing Manager to drive the development and execution of Chevin’s marketing strategy, leading and inspiring the team to bring our products, brand, and value proposition to life in key strategic markets around the world. You will have experience of managing a team and budget, strategic marketing execution and sales growth across all channels, driving leads through to conversion in alignment with the business goals.

What you will need to do

• Market intelligence and positioning – Gather market, industry, and customer intelligence to inform strategy and messaging to our addressable and obtainable markets
• Marketing strategy – Develop and implement the marketing strategy across the business, communicating and inspiring connection with the brand and value proposition
• Team leadership – Lead, mentor, develop and inspire the marketing team on delivery of the strategy, demonstrating the company values
• Conversion growth – Increase customer conversion through growth in MQLs and marketing-sourced SQLs, across digital, press, events, and paid media
• Growth opportunities – Identify new or expanded revenue and conversion opportunities with strategic proposals to implement
• Budgeting and ROI – Manage budgets and resources with data-driven insights to guide prioritisation
• ROI reporting and KPIs – Monitor and communicate performance across levels, identifying opportunities for enhancement
• Agency and contractor management – Manage agency and contractor relationships and expectations
• Cross-functional collaboration – Collaborate with Sales, Customer Success, and Product to ensure alignment with the marketing strategy
• Marketing execution – Oversee execution of digital performance, SEO, content and social media production, events and growth initiatives
• Customer retention – Work with Customer Success to develop marketing initiatives that protect retention and promote revenue growth
• Partner collaboration – Work closely with key partners to propose and deliver messaging on joint go-to-market initiatives

Experience and qualifications

What experience do you need?

• Bachelor’s degree, ideally in business, marketing, or related field
• Minimum 6 years of experience in a marketing role
• Minimum 3 years in a management role
• Deep understanding of marketing principles, channels, and best practices
• Excellent understanding of regulations, professional standards, and legislation
• Knowledge of CRM and marketing automation tools
• Strong digital and SEO expertise
• Tactical, hands-on experience with lead generation, forecasting, reporting and data analysis
• Experience leading a team day to day and across larger projects
• Experience with media publications and external vendors to promote brand awareness
• Experience developing compelling messaging across multiple channels
• Excellent written, verbal and presentation communication skills

Skills and personal qualities

• Senior marketing management experience in software/SaaS market
• CIM professional diploma or equivalent
• International marketing management experience across regions and verticals
• A natural and proven leader with the ability to work under pressure
• Confident and inspiring communicator
• Focus on personal development and growth through networking and industry insights
• Excellent time management and prioritisation
• Data-driven and inquisitive to inform direction
• Strategic thinker willing to challenge the status quo
• Commercially minded and aligned to business goals
• Positive mindset, high ownership and accountability

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development
• Truck Transportation
• Transportation, Logistics, Supply Chain and Storage

London, England, United Kingdom 2 weeks ago