Why this roleThis is a chance to take ownership of lead generation across complementary service areas and shape an integrated marketing engine end to end. You’ll:Set the plan and own priority campaignsRaise the bar on quality and consistencyCoach and develop a small teamWork closely with sales and business leaders to align marketing activity with growth goalsTurn ideas into measurable impact in a fast-moving, collaborative environmentBase pay rangeLocation: Hybrid - London 2 days per week, 3 days from homeAbout the companyOur client is a well-established B2B technology organisation that helps a wide range of sectors make better decisions and deliver real-world outcomes through smart use of technology and insight. Headquartered in London with multiple offices, we value a culture where people can be themselves and build successful careers while delivering high-quality work.Role overviewReporting to the Head of Marketing, you’ll lead marketing for two business units within a wider team supported by design, content, brand and digital specialists. You will:Manage three marketers, providing coaching, direction and campaign sign-offPartner with sales managers and unit leadership to set priorities, define KPIs and plan activities within budgetEnsure a consistent brand voice and joined-up campaigns that drive genuine leadsWhat you’ll be doingDevelop and deliver the marketing plan and objectives for two business unitsEvaluate campaign ideas from the business, testing feasibility and strategic fitManage combined budgets and provide regular reporting to sales and the Head of MarketingChampion brand advocacy and ensure every touchpoint reflects their valuesIdentify market trends and translate them into campaign conceptsLead multi-channel execution across digital, events and content to generate high-quality leadsOversee PR activity in collaboration with an external agencyRequired skills and experienceProven experience owning end-to-end lead generation campaigns for a B2B tech companyStrong understanding of integrated, multi-channel marketingExcellent copywriting and proofreading skillsAnalytical and performance-driven mindsetConfident project manager able to juggle multiple prioritiesExperienced in building strong relationships with sales, leadership and product teamsSkilled people manager with the ability to coach and inspire a teamFamiliarity with tools such as HubSpot and WordPressExperience managing marketing budgets and reporting campaign performanceSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesSoftware Development and IT Services and IT Consulting #J-18808-Ljbffr