Senior Marketing Manager (Remote)
Location: London
Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling ABM strategy, optimizing performance through insights, and embedding best practices to maximize ROI.
Strategic Leadership & Planning
Own and evolve the Growth Accounts strategy for enterprise accounts by offering bundle, industry vertical and/or role ensuring alignment with sales priorities and revenue objectives.
Manage team of 2-3 regional Growth Accounts Marketers
Develop and implement scalable 1: Many programs, using data-driven insights to tailor messaging and engagement strategies.
Provide strategic coaching and guidance to internal marketing and sales teams to embed marketing best practices and improve execution quality.
Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging.
Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation.
Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale.
Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution.
Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities.
Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.
Provide hands-on support, remove roadblocks, and guide execution teams to drive consistent, high-quality initiatives.
Mentor and coach junior marketing colleagues, supporting their professional growth and enhancing expertise across the organization.
Performance Measurement & Optimization
Define and monitor Growth Accounts-specific success metrics, including account engagement, pipeline acceleration, and revenue influence.
Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth.
Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Increased interactions across key accounts (C-suite content engagement, event attendance, digital interactions).
Direct impact on accelerating pipeline progression and driving revenue within strategic accounts.
ROI & Campaign Effectiveness: Performance of initiatives relative to investment, optimizing spend efficiency.
Alignment and effectiveness of marketing efforts in supporting account growth and business objectives.
15+ years of experience in B2B Account-Based Marketing, ideally within enterprise-level organizations globally.
~ Experience working closely with sales teams to build alignment and drive account engagement.
~ Deep knowledge of ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar.
~ Strong experience in multi-channel ABM execution, including digital marketing, paid media, direct mail, and executive engagement.
~ Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
Industry experience in enterprise HR, talent management, workforce learning, or related fields.
Demonstrated success in running ABM programs for IT, Tech, or Software industries.
Experience in executive-level marketing and C-suite engagement strategies.
Strong stakeholder management skills, with the ability to collaborate and influence across sales, marketing, and leadership teams.
Experience mentoring or coaching junior marketers to develop their skills and ABM expertise.
Strong team player who works well across departments to align marketing efforts with business goals.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. The minimum full-time salary range is between $150,000 - $160,000
This position is eligible to participate in the annual incentive plan, and information on benefits offered is here .
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: MARKETING
Corporate Marketing & Communications
Schedule: FULL_TIME
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