OverviewThe Senior Marketing Manager will own the integrated marketing strategy, encompassing both brand-building activity and performance marketing. You will be responsible for developing and optimising the channel mix, ensuring all activity drives growth, retention, and brand equity. Working closely with the General Manager, you will own the marketing budget, allocation, and reporting, while managing key internal and external relationships to deliver best-in-class marketing performance.Responsibilities Marketing Strategy & Planning Develop, manage, and deliver the integrated marketing plan across brand and performance channels. Build and optimise the channel mix (paid social, search, display, affiliates, email/CRM, influencer, PR, partnerships, content, and offline). Collaborate with the commercial marketing team to ensure this plan is integrated within relevant plans. Own the annual and seasonal marketing calendar, ensuring campaigns are aligned with commercial goals and customer insights. Performance & Brand Marketing Drive measurable new subscriber and new customer acquisition, engagement, and retention through multi-channel activity. Collaborate with the brand and creative teams on storytelling, content, and campaign development. Partner with paid media agencies to shape and optimise performance marketing strategies, ensuring channels deliver strong ROI. Monitor market trends, customer insights, and competitor activity to continuously refine approach. Budget Management & Reporting Support the General Manager with the overall marketing budget across brand and performance channels. Allocate spend effectively, track budgets, and report regularly on performance and ROI. Provide insight-led recommendations for optimising spend across channels. Team & Cross-Functional Collaboration Support the senior brand executive in their role coordinating the in-house studio and creative teams to brief and deliver campaign assets. Manage CRM, influencer and content executives (3 direct reports) to ensure alignment across acquisition and retention channels. Manage relationships with external agencies and partners, ensuring strong delivery, accountability, and results. Qualifications 6+ years' marketing experience, ideally within beauty, fashion, lifestyle, consumer subscription businesses a bonus. Proven track record managing both brand and performance marketing channels. Strong experience working with paid media agencies and confidence in shaping strategy across paid social, search, and display. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience planning and managing marketing budgets, with excellent financial acumen. Excellent project management and stakeholder management skills. A balance of creativity and commerciality, with the ability to think strategically and execute effectively. Benefits Enhanced Leave

25 days annual leave plus bank holidays. Don’t want to work on your birthday? You can take your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 247 Employee Assistance Programme (EAP) provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio.

Other Perks

Save up to 12% on personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Refer a friend and receive up to £1000 when they pass probation.

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