Overview

Age Co is a wholly owned trading arm of Age UK. We work with expert providers to offer products and services for the over 50s. Age Co are offering a 12-month fixed-term opportunity for a Senior Marketing Executive to implement and deliver the insurance marketing plans to improve engagement, lead generation and overall insurance sales. With responsibility for offline channel marketing activities, you will work alongside the insurance marketing team to ensure integrated activities for home, car and travel insurance. This opportunity would best suit someone who has had exposure to a variety of marketing channels, including press, press inserts, direct mail, email, and campaign landing pages.

Please note that due to the hybrid nature of this role, the successful applicant will be required to work both from home and from our central London office near Tower Hill, as required (1-2 days per week). Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Last day for applications Tuesday 23rd September 2025.

Responsibilities

The role focuses on offline channel marketing activities within insurance marketing, contributing to integrated campaigns for home, car and travel insurance. Responsibilities include supporting the development and delivery of marketing plans, coordinating across channels, and ensuring campaigns are data-driven and compliant with brand guidelines.

Must have & Experience

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

• Proven experience in managing complex data-led acquisition marketing specifically across email and direct mail. A
• Experience in financial services (or similar) marketing, and preferably insurance marketing. A
• Demonstrable experience across a cross section of marketing channels including press, press inserts, email and direct mail. A, I
• Has managed multi-channel marketing campaigns from start to finish. A, I
• Experience in managing performance of marketing and optimisations that drive acquisition. I
• Experience in managing budgets, raising POs, calculating cost per acquisition and optimising based on KPIs. I, T, P
• Understanding of media planning and evaluation. I, T, P

Skills and Knowledge

• Expert in Excel and data analytics. A
• Proficient in project/work management tools. A
• Experience of email delivery platforms — both building and sending. A
• Excellent written and oral communication skills. P
• Understanding of marketing KPIs. I
• Commercial awareness. I

Personal attributes

• Delivers on time and is meticulous in planning. I
• Great team player. I
• Willingness to learn and take on new projects. I
• Obsessed with performance analytics, new insights and opportunities. I

Great to Have's

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

• Experience of audience segmentation and tailored messaging in email and direct mail. I
• Experience working with a range of partners and specialists, both internal and external. I
• Experience operating in project teams. I
• Experience managing external agencies. I

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Wellbeing days - 2 paid days per year (pro rata for part-time colleagues)
• Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
• Car Benefit scheme, Cycle to Work scheme
• Home & Tech - apply to buy Home & Tech items from Currys & IKEA, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card scheme
• You Did It Awards - recognition awards from £100-250

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an A in the job description. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills, and failure to do so may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.