Senior Marketing Data and Analytics Manager

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Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

As Senior Marketing Data and Analytics Manager at Hargreaves Lansdown (HL), you will turn data and research into strategic intelligence, influencing both short‑term campaigns and long‑term marketing strategy. Reporting to our Marketing Director, this role bridges analytics, market research, and storytelling to support revenue growth, brand positioning, and audience engagement.

HL is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO.

We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance.

We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

What you’ll be doing

  • Design and implement measurement frameworks to assess marketing campaign effectiveness, aligning with KPIs, CAC, ROI, funnel performance, and business objectives.
  • Monitor campaigns; synthesize learnings, provide recommendations, and embed them into future strategies.
  • Develop competitor benchmarking programs and perform continuous market intelligence to inform strategic planning.
  • Analyse market trends, audience behaviour, and consumer decision processes through both primary and secondary research.
  • Use marketing-mix modelling, econometrics, ad-hoc analytics, A/B testing, and MMM to quantify the impact of marketing spend
  • Utilize advanced tools including Power BI, Tableau, Google Analytics, SPSS and Excel, to uncover insights and visualise results.
  • Build executive dashboards and reporting cadences (weekly, monthly, quarterly) to inform leadership.
  • Present findings to senior stakeholders with clarity, translating complex data into strategic narratives.
  • Foster cross-functional collaboration with Marketing, Digital Delivery, Product, Finance, and external partners to align data with business goals.
  • Champion a test-and-learn mindset: promote experimentation across campaigns, creative, and channels.
  • Share benchmarking results, thought leadership, and insights across the organisation to drive continuous improvement.
     

    • About you

  • Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Strong proficiency in data visualisation tools (e.g., Tableau, Power BI).
  • Experience with tag management systems (e.g., Google Tag Manager).
  • Solid understanding of digital marketing channels and website technologies.
  • Analytical mindset with strong problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to work independently and manage multiple priorities.
  • Knowledge of data privacy regulations and compliance requirements.

    • Interview process

    The interview process for this role will include two stages with a task.

    Working schedule

    This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

    Why us?

    Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

    To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

    What's on offer?

  • Discretionary annual bonus*and annual pay review
  • 25 days* holiday plus bank holidays and 1-day additional Christmas closure
  • Option to purchase an additional 5 days holiday**
  • Flexible working options available, including hybrid working
  • Enhanced parental leave
  • Pension scheme up to 11% employer contribution
  • Income Protection and Life insurance (4 x salary core level of cover) 
  • Private medical insurance*
  • Health care cash plans - including optical, dental, and outpatient care
  • Health screening programme
  • <- confidential support including mental health counselling and remote GP
  • Wellhub - unlimited access to fitness providers and wellness coach sessions
  • Variety of travel to work schemes with bike storage and shower facilities
  • Inhouse barista and deli serving subsidised coffee and sandwiches
  • Two paid volunteering days per year

    • * dependant on role level

    ** only available to select during our annual benefits window, in November each year

    ​

    Apply
    Location:
    Bristol
    Job Type:
    FullTime

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