Overview

Senior Marketing Analyst role at Harnham. HYBRID – London, 2 days a week in the office. UK resident and citizen required to apply.

Company

This fast-growing consumer brand is on a mission to transform its direct-to-consumer digital business, supported by ambitious growth targets and a collaborative culture. Backed by decades of heritage and international presence, the UK team is scaling rapidly to deliver best-in-class digital experiences, underpinned by data-driven decision-making.

Role

As a Senior Marketing Analyst, you will:

• Build and maintain scalable reporting infrastructure across digital marketing channels (Paid Search, Paid Social, Display, SEO, Email).
• Define, track, and validate KPIs and metrics, ensuring accuracy across GA4, CRM, and marketing platforms.
• Analyse campaign performance, funnel conversion, CAC, ROI, and channel efficiency to inform growth strategy.
• Deliver commercial insights on lead quality, prioritisation, and conversion optimisation.
• Conduct advanced analysis including media mix modelling, market share evaluation, and LTV measurement.
• Partner with digital stakeholders (SEO, Paid Search, Paid Social, Product) and commercial teams to influence strategy.
• Provide ad-hoc, data-led insights to drive pipeline performance and competitive positioning.

Skills and Experience

• Strong experience in marketing analytics within high-growth consumer or digital businesses.
• Advanced SQL skills (essential).
• Hands-on expertise with Tableau (or equivalent BI tools).
• Experience with GA4 / Google Analytics; Python skills highly desirable (ML knowledge a plus).
• Proven ability to measure and optimise campaign performance across Google Ads, Meta, programmatic, and SEO.
• Understanding of attribution and media mix modelling.
• Excellent data storytelling, stakeholder management, and influencing skills.
• A problem-solving mindset, comfortable working in a fast-paced environment and building solutions from scratch.