Senior Manager, Field Marketing EMEA
Location: London
EU work permit required: As a Senior Manager Integrated Marketing, you'll play a pivotal role in planning, executing, and optimising high-impact marketing campaigns across multiple regions. You will partner with cross-functional teams to develop compelling integrated marketing campaigns and ensure campaigns align with business goals, resonate with target audiences, and drive demand with prospects and engagement with existing customers.
Lead global integrated campaigns by partnering with product marketing, subject matter experts, and regional teams to define strategic themes and messaging aligned with business goals.
Plan and execute bold, creative campaigns that drive global revenue, using a smart mix of tactics and channels.
Support regional execution by providing campaign toolkits, best practices, and assets to ensure consistent, effective localisation.
Collaborate on content creation (case studies, videos, landing pages) with internal teams and agencies to support campaign goals.
Track and optimise performance, working closely with sales and using data to refine demand generation, lead nurturing, and pipeline acceleration.
Measuring impact of the campaigns with metrics such as Engagement & Brand awareness, MQLs, SQLs, and ARR influenced.
You can read more about our Diversity & Inclusion commitments here.
Solid B2B marketing experience with 10+ years in campaign marketing and demand generation, ideally within SaaS and fast-paced global environments.
Proven expertise in integrated campaigns, with a strong track record of driving revenue through creative, multi-channel strategies and full-funnel optimisation.
Strong analytical and reporting skills, with the ability to use data to refine lead nurturing, pipeline acceleration, and campaign performance.
Excellent project and stakeholder management, with experience collaborating across sales, product marketing, brand, and regional teams.
Experience with Salesforce, HubSpot, or JIRA, as well as familiarity with accounting/bookkeeping technology or B2B SaaS marketing, would be a strong plus.
We are a fast-paced, ambitious FinTech organisation backed by Private Equity (HgCapital). Competitive salary;
~ Flexible working arrangements;
~25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday;
~ Employer-paid private medical insurance and health cash plan (Medicash);
~ Cycle to work scheme;
~ Mental health support through Help@Hand.
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