Senior Manager, Customer Marketing (East Coast Remote - 40% Travel)
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Senior Manager, Customer Marketing (East Coast Remote - 40% Travel)We are hiring Rockstars to join our Sauer Brands team!Overall Goal of Position: We are seeking a dynamic, creative and strategic Senior Manager of Customer Marketing to lead the development of customer activation strategies and shopper-driven category plans across our Retail and Away From Home (Food Service) customers.Job Summary: This role will lead the critical function of Customer Marketing for the Duke’s Brand and serve as the primary voice of Sales on the Duke’s Brand Management Team. This role will ensure Sauer brands win at shelf and online through data-driven storytelling, compelling retail programs, and best-in-class execution. The Senior Manager will foster cross-functional collaboration and capability building across the Sales function. This position will report to the VP of Sales Strategy and will be in the Commercial/Sales department.Key Duties and Responsibilities:Leadership & Team DevelopmentLead and develop the Customer Marketing functional areaBuild capabilities in customer activation, shopper insights, category development and KPI development and reportingFoster collaboration with cross-functional teams including Sales, Brand Marketing, Revenue Management, and Supply ChainCustomer Marketing Strategy & ExecutionDevelopment of Duke’s Innovation pricing, assortment, promo recommendations; build and maintain innovation sales projection models (Size of Prize based on ACV and Velocity assumptions); direction on Mateo’s and Kernel areasTranslate brand plans into insight-led customer-ready strategies and selling tools. Oversee creation of retailer-specific programming including in-store, digital, and omnichannel campaignsGuide trade investment, price pack architecture, and in-market executionDevelop annual customer plans and joint business planning inputsPartner with brand marketing and the field sales team to optimize activation.Represent Duke’s brand strategy at customer meetingsSales & Insights IntegrationAlign customer-facing plans with national brand and trade strategies, ensuring retail excellenceGuide development of tools and scorecards that track the effectiveness of promotions, activations, and shelf performanceChampion the voice of the shopper and retailer across the organization to ensure insights-driven decision-makingBudget & Process ManagementProjection and management of Slotting and Shopper needs and management of budgetWork closely with Revenue Management team to ensure pricing and promotional guardrails are set and executed in line with Sauer Brands’ financial objectives.What We Are Looking For:Personal CharacteristicsEntrepreneurial drive and the desire to “build a business”Outgoing, energetic, and results oriented personalityOverall confidence in one’s abilities and comfortable communicating the factsSmart, creative and inquisitiveIntegrity-Does the right thing even when no one is lookingDisciplined approach, and accountable for KPIsNo excuses mindset and Dependable team player with positive attitudePersonal values that mesh with SBI valuesPerformance HistoryDocumented history of making improvements in assigned work area/responsibilitiesStellar references based on contributions and performanceDemonstrated proficiency in the following areas:Excellent strategic thinking, communication, and project management skillsPrior experience influencing at senior levels across commercial functionsDeep understanding of retail activation, syndicated data tools (IRI, Nielsen), shopper insights, and category development principlesEducation & Experience:Bachelor’s degree in Business, Marketing, or related field; MBA preferred7-10+ years of progressive experience in CPG with strong exposure to customer marketing, category management, and sales. Must have background role in sales.Strong trade spend/trade budget experienceMust be on the manufacturer side selling into retail to bring data insights and working between brand and sales teams. Unable to consider working at a retailer, food service, K-12, non-commercial, c-stores, beverage, DSD.Revenue growth management experience, analytics, category management, brand experience all a plusProficient in Excel and PowerPoint; experience with trade planning, CRM, and data visualization tools (e.g., Power BI) is a plusWhat Is In It For You? Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason, we offer a Comprehensive Benefits Plan that includes the following:401KMedical/Dental/Vision CoverageVacation, Sick Days and HolidaysFlexible Spending AccountsTuition ReimbursementEmployee and Dependent Life InsuranceVoluntary Disability InsuranceOther Voluntary Insurance OptionsSauer Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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- Location:
- United Kingdom
- Job Type:
- FullTime