Senior Field Events Marketing SpecialistJoin to apply for the Senior Field Events Marketing Specialist role at SailPointWe are seeking a dynamic, hands-on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across EMEA in alignment and to support regional Field Marketing strategies, campaigns, and programs.As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint's field marketing events. This role reports into and supports the EMEA Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business.Key Responsibilities:Field Events Planning and Strategy: Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns.Own and Execute Field Events: Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.End-to-End Events Planning & Delivery: Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation.Cross-functional Promotions: Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.Reporting, Analytics & ROI: Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI.Market Intelligence: Maintain up-to-date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation.Budget Management: Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.Brand Representation: Uphold the company’s brand standards across all event activations, ensuring a consistent and high-quality experience.Minimum Qualifications:Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environmentDemonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences.Proven track record of delivering successful field events and activationsExcellent strategic thinking, project management, interpersonal, communication and presentation skillsProficiency with marketing automation, event management platforms, and analytics toolsExperience with budget management, vendor and supplier management, and raising purchase requests and ordersStrong data analysis skills, with the ability to report on event success and derive actionable recommendationsSailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. #J-18808-Ljbffr