OverviewJoin to apply for the Senior Digital Marketing Officer, SSAFA role at Guardian JobsWe are seeking a proactive and skilled Senior Digital Marketing Officer to join our newly restructured, high-performing Marketing team. You will report to the Senior Digital Marketing Manager and play a crucial role in shaping and delivering both paid and organic campaigns that attract new supporters, donors, and volunteers to SSAFA. You will work closely with partner agencies to target and segment supporters based on their interests and engagement with SSAFA.You will monitor the performance of our campaigns across all digital channels, using data and insights to refine our strategies. Stay abreast of the latest trends in digital marketing, social media, and supporter acquisition, always seeking fresh, innovative ideas to expand reach and impact.This role offers a fantastic opportunity to grow your skills in digital marketing and paid social, particularly within the charity sector.ResponsibilitiesShape and deliver paid and organic digital marketing campaigns to attract supporters, donors, and volunteers.Collaborate with partner agencies to target and segment audiences based on engagement and interests.Monitor campaign performance across digital channels and use data to refine strategies.Stay up to date with trends in digital marketing, social media, and supporter acquisition.Work within SSAFA’s Marketing team to create compelling marcomms campaigns.About YouProven experience in digital marketing, particularly acquisition campaigns.Experience creating and managing paid media campaigns and social media channels to increase reach and engagement.Adept at using analytics tools (e.g. Meta Business Manager) to measure and report on campaign performance.Strong awareness of latest trends and best practices in digital marketing and social media.About SSAFASSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.SSAFA understands that behind every uniform is a person. We are here for that person and their family – any time they need us, in any way they need us, for as long as they need us.Diversity and InclusionSSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to delivering our services effectively. We are an equal opportunity workplace and encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and other groups that could bring diverse perspectives to our business.SSAFA is committed to using the Disclosure & Barring Service to safeguard those we serve.How to apply / ContactsIf you have any queries or would like to speak about the role, please contact David Byrne at David.byrne@ssafa.org.uk for an informal discussion. No agencies please. Any unsolicited submissions from agencies will be treated as direct applications from the candidate and no fees will be payable.If you need any adjustments to support you with the application process, please contact recruitment@ssafa.org.uk.Closing date: Midnight on Sunday 07 September 2025.Interviews: TBC.Job detailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Advertising Services #J-18808-Ljbffr