Senior Digital Marketing Manager

New Yesterday

This is a hybrid role with a minimum of three days in the office per week. At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them. We're looking for a Senior Digital Marketing Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers. We're currently based in Kemble but will be moving to central Swindon in Spring 2026 - just a short walk from the train station and the new bus boulevard. It's an exciting next step in our adventure, and a chance for you to be part of it from the very start. You can take a look at our new location here: 1 Newbridge Square, Swindon. About Us We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive. At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more. We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet. Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger. What you'll be doing Owning and delivering the full digital marketing strategy across paid and organic channels, aligned to our commercial goals, brand ambition and customer needs Leading performance planning, budgets and forecasting to drive strong ROI and ambitious growth Overseeing paid media activity across search, social, display and affiliates, continually testing and optimising to improve results Supporting organic marketing efforts through SEO and content to build sustainable traffic growth and engagement Setting clear KPIs and using data and experimentation to guide decisions and monitor performance Managing agency and partner relationships to ensure high-quality delivery and excellent value for investment Working closely with product, trading, brand, analytics and technology teams to deliver integrated marketing initiatives Driving innovation and continuous improvement through new tools, platforms and best practice Leading and developing the team, creating a high-performance culture built on accountability and results Ensuring all activity meets governance and compliance standards We're looking for someone who Can develop and deliver end-to-end digital strategies with strong commercial impact Has experience managing budgets, forecasts and performance targets Knows paid media channels (search, social, display, affiliates) and SEO/content marketing Understands conversion optimisation, testing frameworks and KPI-driven performance Uses data and insights to make decisions and improve results Manages agencies effectively and works confidently across teams, influencing stakeholders Ensures compliance and upholds brand standards Leads and develops teams, prioritises work, and drives continuous improvement What you'll get from us Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing. You'll enjoy: Starting salary of £65,000 - £70,000 with a yearly bonus of up to £6,885 Hybrid working options to support your work-life balance 33 days holiday allowing you to recharge and explore the outdoors Private medical insurance, life assurance and critical illness cover Staff discounts of 40-60% across our full range of outdoor brands Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub Everyone's welcome We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs. We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out. This advert may close early if we receive a high number of applications, so don't wait too long to apply.

TPBN1_UKTJ
Apply
Location:
Gb
Job Type:
FullTime
Category:
Marketing

We found some similar jobs based on your search