Chimera Brand Development is a new UK distribution company founded by Seymour Ferreira, the former CEO of Amber Beverage Group. Joining him in this new venture are seasoned professionals, Douglas Bratten and Laura Motson. Between them, they possess a wealth of experience in Spirits Distribution, both in the UK and further afield, as well as developing brands both as a distributor as well as a Brand Owner. Chimera offers brands a tailored approach that prioritises sales and awareness and ensures they’re set up for success. Our team brings serious experience and a fearless

attitude, with a drive to do things differently. Chimera is at the vanguard, backed by a portfolio of trailblazing drinks brands. In a challenging market, where the old ways are often thought to be best, we are forging a new path for brands, with a dynamic, cutting-edge approach that’s built to break

convention. Taking inspiration from the Chimera of ancient mythology, we bring a bold, hybrid approach to modern-day drinks distribution.

Position Summary

Responsible for growing brand sales, market share and awareness of the strategic brands in the portfolio through translating brand owner objectives into channel-specific marketing activity. Executing strategic brand plans and managing the budgets accordingly. In addition to this, the person will have a responsibility for driving the direction of the portfolio to increase the value of the business.

Senior Brand Manager Responsibilities

Brand Planning & Strategy

• Develop and communicate brand and channel marketing strategies to key stakeholders.
• Strategically analyse category performance, monitor competitor activity and ensure pricing alignment.
• Plan and manage creative or brand planning sessions with the team.

Brand & Trade Activation

• Deliver market-ready brand and trade activation plans that can be clearly communicated and executed by the Commercial Sales team.
• Develop comprehensive activity calendars for all channels, ensuring alignment with overall brand objectives.
• Execute and oversee both trade-focused and targeted consumer marketing initiatives.
• Support brand plan activation through the development of POS materials and collaboration with third-party suppliers for marketing assets.
• Plan, coordinate, and actively participate in a wide range of brand trade shows and consumer events.

Cross-Functional Collaboration & Team Management

• Work closely with PR and Social Media teams to ensure integrated brand communication.
• Support Brand Ambassadors to represent the brand effectively.

Supervision

This position works with minimal day-to-day supervision and a high degree of accountability for results delivery. Self-discipline, organisation and independent judgment are required.

Key Job Functions

• Use all data sources available to monitor brand performance on a monthly and quarterly basis and take corrective action as required to bring the performance back on track.
• Ownership of the brand budgets. Evaluating all marketing activities with an ROI. Manage brand A&P expenditure, liaising with multi-functions (finance, sales, PR, social media) and reporting back monthly.
• Writing brand owner reports quarterly, with finance and sales input.
• Develop the right events schedule, working closely with the sales team to implement trade & consumer events and activity.
• Collaborate with the Executive Team to enhance and streamline internal processes.
• Assess and implement outsourced market data across categories to inform strategic decisions.
• Identify portfolio gaps and emerging consumer and trade trends to guide future portfolio development.
• Proactively scout and evaluate new trade marketing opportunities to drive business growth and value.
• Prior beverage and alcohol marketing experience is a must-have for this position.
• Extensive experience working within a UK-based distribution company, with a deep understanding of the industry's operations, regulatory environment, and market dynamics.
• Strong commercial knowledge.
• Ability to work independently and to plan their own time and activities.
• Comfort working on a high-performance, fast-paced entrepreneurial team.
• Detail-oriented and highly organised with the ability to prioritise and manage multiple tasks.
• Willingness to work full-time, non-traditional hours.
• Strong interpersonal skills to influence and partner with co-workers and brand owners.
• Excellent written and verbal presentation skills.
• Ability to understand, manage and responsibly track assigned budgets.
• Demonstrated computer proficiency with Excel, PowerPoint, Word, Outlook and web-based reporting tools.
• University degree.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Food and Beverage Services