Title: Sales and Marketing Director

Location: Greater Manchester

Level: Board-level / Senior Executive

Reports to: Managing Director / Board

Direct Reports: Sales Managers, Marketing Team, Customer Experience roles

Key Responsibilities

Land Acquisition Support

• Deliver market research to guide land purchases
• Advise on product type, mix, spec based on location & demand
• Support land appraisals with competitor/market analysis

Sales & Marketing Strategy

• Create/lead marketing & sales launch plans for new developments
• Set and achieve strong sales rates
• Maximise revenue with minimal discounting
• Oversee advertising, branding, digital (web), and show home design

Customer Experience

• Drive customer-centric service
• Monitor satisfaction metrics and proactively improve service
• Champion a positive sales team culture

Leadership & Team Development

• Lead and motivate a high-performing sales & marketing team
• Foster collaboration, innovation, and accountability
• Support people development and succession planning

Board & Business Unit Involvement

• Contribute to overall business strategy
• Own and manage departmental budget and KPIs

✅ Person Specification

Must-Haves:

• Proven experience in residential housebuilding sales & marketing
• Strategic thinking and board-level decision-making experience
• Ability to motivate, lead, and manage a team
• Strong understanding of housing market trends and customer needs
• Experience in branding, pricing strategies, and customer journey management

Nice to Haves:

• Demonstrated innovation in customer experience
• Background in launching large-scale developments
• Experience in working with Disability Confident Employers or inclusion-focused organizations

Culture & Values:

• People-first, inclusive, and development-driven
• No-blame culture, focus on collaboration and ideas
• Commitment to diversity (Disability Confident Employer)

Benefits:

• Life insurance, private healthcare, pension
• Discounted home purchase, car leasing, share scheme
• Flexible benefit packages (buy more leave, add dependants, etc.)
• Career development & training opportunities