At Guide Dogs, we help people with sight loss live the life they choose—and we’re looking for a passionate Retention Marketing Officer to help us do just that. In this role, you’ll be at the heart of our Committed Giving programme, managing a variety of direct marketing campaigns that inspire loyalty and deliver real value to our supporters.

You’ll lead the end-to-end delivery of campaigns across channels including direct mail, digital, email, social media and telemarketing. Working closely with our Marketing team, you’ll shape creative briefs, collaborate on compelling content, and ensure every campaign is delivered on time, within budget, and with measurable impact.

This is a role for someone who thrives on variety and innovation. You’ll take ownership of campaign budgets, reporting and forecasting, while also supporting post-campaign analysis to drive continuous improvement. You’ll be encouraged to explore new ways to enhance supporter experience and introduce fresh ideas that elevate our fundraising potential.

Collaboration is key, you’ll work with internal teams and external suppliers to ensure seamless delivery and compliance across all touchpoints. You’ll also play a vital role in coaching and supporting our Retention Executive, sharing your expertise and fostering best practice across the team.

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