As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

Location: Central England

Role Overview:

We are seeking a dynamic and results-driven Retailer Marketing Specialist to support BYD’s expansive retail network across the UK. The successful candidate will develop and execute localised marketing strategies, support dealer promotion activities, and ensure brand consistency to boost customer engagement and sales. Our network stretches from Aberdeen, Scotland, down to Truro in Cornwall, comprising a scale of numerous retail partners dedicated to delivering our innovative EV solutions.

Key Responsibilities:

• Develop and implement regional marketing campaigns aligned with BYD’s brand strategy.

• Collaborate with a wide network of dealerships across the UK to plan and execute promotional events and activities.

• Support dealers with marketing collateral, digital content, and activation strategies.

• Monitor and analyse market trends, competitor activities, and customer insights within the UK automotive landscape.

• Coordinate with the national marketing team to ensure regional campaigns are aligned with overall brand messaging.

• Manage local advertising channels, including social media, press, and outdoor advertising across diverse regions.

• Track campaign performance and report on ROI, making data-driven adjustments as needed.

• Organise training sessions for dealership staff on brand messaging and promotional strategies.

• Maintain consistent brand representation across all touchpoints within the retail network.

Qualifications:

• Proven experience in automotive or retail marketing, ideally within the UK market.

• Strong understanding of digital marketing platforms and tools.

• Excellent communication, negotiation, and relationship-building skills.

• Ability to work independently and manage multiple projects simultaneously.

• Knowledge of the UK automotive retail landscape, especially across different regions, including Central England, the North, and the South West.

• A relevant marketing or business qualification is preferred.

Requirements:

• Based in Central England with a willingness to travel across the UK; occasional visits to the London BYD UK office required.

• Valid UK driving license.

• Passion for electric vehicles and sustainable mobility solutions.

 What We Offer:

• Performance and experience-based competitive remuneration
• Scottish Widows workplace pension
• 25 days paid holidays + public holidays.
• Commute allowance.
• Car Salary Sacrifice Scheme
• Department & company-wide team building events.
• An exciting opportunity to lead the European transition to zero-emissions transportation and de-carbonization of the economy.

About Us:

BYD is a leading global manufacturer of electric vehicles and sustainable mobility solutions. We are committed to transforming the automotive landscape with innovative, eco-friendly products. Join us and be part of shaping the future of transportation.

About BYD’s UK Retailer Network:

BYD boasts a growing and significant retailer footprint across the UK, currently spanning from the northern reaches of Aberdeen to the southwestern tip of Truro. Our network includes numerous authorised dealerships, each committed to providing outstanding customer service and promoting our line of cutting-edge electric vehicles. As a Retailer Marketing Specialist, you will play a vital role in supporting and expanding this dynamic network.