HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.Job Title: Remote Senior Email Marketing Specialist (100% Work From Home)Location: Remote from Latin AmericaPosition Type: Full-timeSalary: $2,000 - 3,000 USD/month based on experience via ACHSchedule: Monday - Friday, working schedule must align closely to UK business hoursJob Overview:Our client is a leading e-commerce company headquartered in Poole, UK. With a focus on innovation and customer-centricity, our client is rapidly expanding its portfolio of brands. The company leverages technology and data analytics to drive growth and enhance customer experiences. By pursuing strategic initiatives like market expansion, diversification, and operational excellence, our client aims to achieve significant growth and become a major player in the global e-commerce market.The company’s strategy includes scaling existing brands, launching new ones, and acquiring complementary businesses. Core growth drivers include:Innovation: Embracing AI, automation, and data analytics to enhance operations and customer engagement.Market Expansion: Penetrating international markets, particularly in the UK, USA, Canada, and Australia.Diversification: Developing a portfolio that balances market risks and captures emerging opportunities.We are seeking a results-driven Email Marketing Specialist with a proven track record in building and optimizing automated programs. This role will focus on leveraging Klaviyo (for email and SMS) and PostPilot (for direct mail automation) to create highly effective, data-driven campaigns. You will own all automation programs, including text, email, and automated offline direct mail initiatives. Collaborating closely with our marketing team, you will help scale customer engagement and drive revenue across multiple e-commerce brands.Responsibilities:Develop and execute an email marketing strategy for multiple brands, focusing on both automated flows and one-time (batch) campaigns.Collaborate with cross-functional teams (e.g., CRO specialists, UI/UX designers, product teams) to align email campaigns with broader marketing objectives.Automation Program Ownership:Build, manage, and optimize lifecycle automation flows in Klaviyo, including welcome series, abandoned cart, post-purchase, and re-engagement.Oversee SMS marketing within Klaviyo, ensuring it is integrated seamlessly with email campaigns.Launch and manage automated offline direct mail initiatives via PostPilot, integrating them with digital campaigns for a cohesive omnichannel experience.Campaign Execution and Optimization:Segment audiences based on behavior, demographics, and lifecycle stage to deliver highly targeted messaging.Conduct A/B testing to optimize subject lines, send times, content, and offers.Monitor and analyze performance metrics (open rates, click-through rates, conversions, etc.) and make data-driven recommendations for improvement.Data Analysis and Reporting:Use analytics and reporting tools to track and evaluate campaign effectiveness.Generate regular reports that highlight key insights, performance trends, and ROI.Present findings to stakeholders and recommend actionable next steps.Deliverability and Compliance:Ensure high email deliverability by following best practices for list health, sender reputation, and ISP requirements.Comply with relevant regulations (e.g., GDPR, CAN-SPAM) and maintain proper consent and unsubscribe processes.Continuous Improvement:Stay updated on the latest email marketing, SMS, and direct mail trends and best practices.Identify opportunities to innovate and enhance customer engagement across all channels.Collaboration and Coordination:Coordinate with design teams to develop email templates and creative assets that align with brand guidelines.Partner with the product and development teams for integrations, troubleshooting, and technical improvements.Qualifications, Skills and Key Competencies:Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.Experience: Minimum of 3-5 years of experience in email marketing, preferably in a D2C e-commerce environment.Proven track record of building and optimizing automated email campaigns that drive revenue growth.Hands-on experience with Klaviyo for email and SMS marketing.Experience with direct mail automation (e.g., PostPilot) is highly desirable.Technical Skills:Proficient in email marketing strategies, segmentation, and lifecycle automation.Familiarity with HTML and CSS for basic email template editing.Strong understanding of audience segmentation, deliverability best practices, and compliance requirements.Comfortable using analytics tools (Google Analytics, Klaviyo analytics, etc.) to track performance metrics.Language Skills: Proficient in English; proficiency in Spanish or Portuguese is a plus.Soft Skills and Competencies:Analytical Thinking: Ability to interpret complex data and translate insights into actionable optimizations.Strategic Mindset: Capable of developing and managing comprehensive email and automation strategies that align with business goals.Effective Communication: Excellent verbal and written communication skills to convey ideas and results to stakeholders.Collaboration: Strong team player who can work effectively with cross-functional teams, including design, development, and marketing colleagues.Time Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.Adaptability: Flexible and proactive in responding to evolving priorities and market trends.Creativity: Innovative approach to campaign design and customer engagement strategies.Customer-Centric Approach: Dedicated to understanding and enhancing the customer journey through all communication touchpoints.Benefits:Competitive Salary: We offer a competitive salary commensurate with experience and qualifications.Paid Time Off: 25 days of paid vacation per year inclusive public holiday.Application Disclaimer: Please Read Before ProceedingTo ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.Voice/Video Recording is REQUIREDYour application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.Mandatory Knockout QuestionsEach application includes knockout questions designed to verify minimum qualifications required by the client. If you answer NO to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer YES as we are only able to hire Latin American talent based in Latin America.Apply WiselyTo maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.Check Your SPAM FolderAll important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.We appreciate your interest and look forward to reviewing your application! #J-18808-Ljbffr