Recruitment and Employer Brand Marketing Manager - West Midlands

About Us Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, with well-loved brands like Slug & Lettuce, Be At One, and Popworld. We’re proud of our diverse portfolio and deeply committed to creating an inclusive culture that embraces individuality in all its forms. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive. The Opportunity Stonegate Group is seeking an experienced Recruitment and Employer Brand Marketing Manager to join our team. The role will be responsible for developing and enhancing our Employer Value Proposition (EVP) through employee-driven content creation and supporting our Wellbeing and Inclusion strategy. You will have ownership of digital platforms, including our career and brand websites, leveraging your digital experience and expertise to create engaging content, as well as enhancing our social media presence to promote Stonegate Group as an employer of choice. You will work closely with our ATS provider and 3rd party websites to showcase our employer brands across a variety of career platforms, as well as crafting innovative recruitment campaigns. The Recruitment and Employer Brand Marketing Manager will work closely with multiple stakeholders across the business from Communications, HR, Marketing and Operations to identify opportunities in our recruitment and employer brand strategy. Key Responsibilities: Website Management: You will take ownership of our digital platforms including career and brand websites - Leveraging your digital experience and expertise to create, update, and maintain engaging content that enhances the user experience and supports our recruitment goals. EVP Development: Collaborate with internal stakeholders to support the delivery of Stonegate Group's EVP, ensuring it accurately reflects our company culture, values, and offerings as an employer Employer Brand Management: Digitally manage and strengthen the employer brand for Stonegate Group and its various brands and formats, ensuring alignment with the overall Company image Digital Marketing: Lead digital marketing efforts to promote our employer brand, utilising websites, social media, email, digital PR, 3rd party websites, and innovative strategies to attract top talent Recruitment Campaigns: Develop and execute innovative recruitment campaigns, showcasing Stonegate Group as an attractive employer Content Creation: Create engaging and compelling content, including blogs, videos, social media posts, and other digital assets to support employer branding efforts Applicant Tracking System (ATS): Work closely with the ATS provider to drive continuous innovation to the recruitment process ensuring a consistent and effective candidate journey Analytics and Measurement: Using reporting platforms to analyse all digital marketing campaigns and ATS performance and track key performance indicators (KPIs) to make data-driven decisions and strategic recommendations Collaboration: Collaborate with internal teams including Communications, HR, Marketing, Operations, hiring managers, and external agencies to ensure a cohesive and impactful employer brand strategy Competitive Analysis: Stay informed about industry trends, competitors' employer branding strategies, and emerging digital marketing technologies to ensure Stonegate Group remains a leader in the field Wellbeing & Inclusion Strategy Support Ensures Wellbeing and Inclusion initiatives are represented consistently across all recruitment channels Ensures messaging, language, and collateral across websites and platforms remain relevant and aligned with recruitment strategy Coordinate wellbeing initiatives, such as workshops and awareness events Be the representative at external networking events and attend relevant webinars Liaising with the Ambassador group, coordinating meetings and various administrative tasks Collaborate with internal communications team to maintain and distribute wellbeing communications and resources Help track and report on key wellbeing and inclusion metrics Support internal communications team to promote a culture of belonging and respect About You Qualification in Marketing, Digital Marketing, Communications, or a related field Previous experience of working within Marketing, Digital Marketing or Communications using tools and platforms, including social media, SEO, content management systems, and analytics Proven experience in employer branding, digital marketing, or related roles, preferably within the hospitality or retail industry Creative thinking and the ability to develop innovative and engaging content Data-driven mindset with the ability to analyse and interpret campaign performance metrics Exceptional project management and organisational skills Ability to work collaboratively in a fast-paced, dynamic environment Passion for talent acquisition and employer branding Excellent written and verbal communication skills What makes Stonegate a great place to work? At Stonegate, we believe that when you feel your best, you do your best. That’s why we’re committed to supporting the health, happiness, and overall wellbeing of every team member. From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work. 25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year Bonus Scheme Access to discounted Private Medical Insurance through Vitality Exclusive discounts on Dental Insurance Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate Life Assurance which gives access to Help @ Hand Access to your pay early via Wagestream The Stonegate Xtra portal with access to a wide range of high street discounts and offers Discounted access to David Lloyd membership Award winning Learning & Development programmes to drive your career If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on recruitment.support@stonegategroup.co.uk.