Join to apply for the Product Marketing Specialist role at Mindvalley About The Role As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings. Responsibilities

Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs. Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs. Collaborate with cross-functional teams to ensure alignment with business goals. Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral. Ensure that messaging and content align with mastery program objectives and resonate with the target audience. Plan and execute marketing campaigns to promote mastery programs across various channels, including email, social media, and paid advertising. Coordinate campaign scheduling and deployment to maximize program enrollment.

Qualifications

Bachelor's degree in Marketing, Business, or a related field. 3-5 years of experience in product marketing, campaign management, or a related role. Proven track record of planning and executing successful marketing campaigns. Experience in marketing certification programs or related areas is a plus. Proficiency in marketing analytics tools. Strong project management skills. Excellent communication and presentation skills.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: E-Learning Providers

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