Social network you want to login/join with:DescriptionPosition at OoklaWe’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions. Our team is passionate and inspired by possibility. We seek team members who enjoy solving complex problems, are motivated to challenge themselves, and excel at turning clever ideas into unique products.Millions of consumer-initiated tests are performed through our products, and billions of data points are collected daily worldwide. This data offers numerous opportunities to analyze and optimize our broader strategy. Working at Ookla means using data and insights to improve connectivity for all.We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role acts as a vital link between Product, Sales, and Marketing, ensuring we deliver the right solutions with the right messaging to the right audience at the right time.You might be perfect for this role if you:Are a go-to source for creating compelling go-to-market plans and materialsEnjoy crafting campaigns that attract prospects and customers to learn more about our solutionsCan translate complex topics or data into approachable, easy-to-understand messagingWant to work in the tech space with products aimed at improving connectivity for allThe ideal candidate will be self-directed, proactive, and a problem solver, valuing teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is preferred.We offer a flexible work environment that values individuality, fun, and talent. If you are innovative, collaborative, and passionate about your work, let’s chat!Expectations for SuccessDevelop and promote product marketing resources such as case studies, guides, research articles, webinars, white papers, and videos to communicate our products' value effectivelyPlan and execute cross-channel marketing campaigns using content, email, web, social media, and ads to increase brand awareness, engagement, and conversionsMaintain and expand competitive intelligence, monitor the marketplace, create battle cards, and research related verticalsFacilitate cross-departmental training to ensure messaging consistencyCollaborate with regional technical teams and analysts to identify and share use cases and messaging globallyWork with product and sales teams to support successful product and feature launchesManage social media channels, create content calendars, and monitor performance to optimize resultsKeep product collateral and sales enablement resources up-to-dateSupport additional initiatives as needed within the Product Marketing teamRequirementsWe seek the right person, not a specific list of requirements. If your experience has prepared you for similar challenges, we want to hear from you.2-3+ years experience in marketing, communications, or related fieldsExcellent business writing skills with experience in technical messagingKnowledge of product marketing principles, techniques, and best practicesExperience managing social media content across platformsExperience building marketing campaignsStrong project management skills, capable of handling multiple priorities in a fast-paced environmentTeam player with good interpersonal skills and cross-department collaboration abilitiesCreative thinker with innovative marketing ideas and strategiesExperience in B2B marketingExperience in the internet, networking, or telecommunications industry is a plusProficiency in marketing automation tools and CRM systems is a plusSuccessful background check completionWe provide excellent tools, flexible remote work options, educational opportunities, and inclusive resources. Our benefits include competitive pay and paid time off. If you have accessibility needs, please contact us during the application process. #J-18808-Ljbffr