Product Marketing Manager page is loadedProduct Marketing ManagerApply locations Edinburgh, GB London, GB time type Full time posted on Posted 5 Days Ago job requisition id JR1946Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.WoodMac.comWood Mackenzie Brand VideoWood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionRole PurposeWood Mackenzie is looking for an enthusiastic, tenacious and curious Product Marketing Manager . This role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology.It is an exciting time to join WoodMac as Product Marketing Manager – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our portfolio and delivering business success.You will be working at the intersection of product, marketing and sales to help bring our customer value creation to life. You will lead and own product marketing strategies for your product portfolio, working independently but fully aligned with your stakeholders. A core part of this role is creating compelling customer stories driven by user insight. Aligned with our sales methodology and priorities, you will lead the development of sales enablement tools and work with marketing colleagues to define and deliver the marketing strategy for the assigned market portfolio.Main ResponsibilitiesC ustomer perspectiveUsing insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates .Target market and buyer persona definitionIn conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling.Go to market planningWork with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with program marketing teams.Tools and assets creationDe velop sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.Effective marketing across full lifecycleAs part of the go-to-market team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.About YouWe are looking for someone who is :An expert in business-to-business product marketingExperienced in product marketing rolesFully versed in managing the product lifecycle from a product marketing perspectiveAn excellent communicator and excels at storytellingM arket and customer focusedFocused on results with strong organisational skillsA relationship-builder who can effectively manage stakeholder sConfident to challenge constructively and stay focused on valueCurious about how data and analytics solve critical business issuesExpectationsWe have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture . This may be subject to change in the future.Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.Equal OpportunitiesWe are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.govIf you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.Similar Jobs (2)Marketing Managerremote type Hybrid locations 2 Locations time type Full time posted on Posted 30+ Days AgoProduct Designerremote type Hybrid locations Edinburgh, GB time type Full time posted on Posted 30+ Days AgoIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!About UsOur Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. #J-18808-Ljbffr