Overview

At Fyorin, we are building a financial operations and treasury management platform that helps international digital businesses to unify, diversify and automate their financial operations. Our mission is to become the financial companion for finance teams, helping them streamline their operations and scale faster.

The Problem We’re Solving

Finance teams today juggle multiple financial providers just to operate globally. This creates inefficiencies in treasury management, reconciliation, and compliance — increasing costs and limiting the strategic impact of finance teams. Fyorin simplifies this process with one platform.

Why You

We’re looking for an individual who’s ready to make their mark. You might already be in product marketing at a fintech or SaaS company, but feel like you’re not getting enough ownership.

You’re hands-on, commercially minded, and know how to turn complex products into simple, powerful stories that resonate with customers. You’re not afraid to experiment, push boundaries, and find creative ways to cut through the noise.

You thrive in small, fast-paced teams where things move quickly, and you enjoy having a direct line of sight to the impact of your work. You want more than just another product marketing role—you want to shape positioning, build campaigns from the ground up, and see how your work drives revenue.

This is more than a job—it’s a chance to take ownership, challenge yourself, and grow as Fyorin scales globally.

Responsibilities

• Develop and execute product marketing strategies that align with business goals and objectives.
• Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies.
• Create buyer personas, value proposition and customer journeys.
• Work with cross-functional teams to develop product positioning and messaging that resonates with our target audience.
• Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials.
• Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
• Build trust and create conversation with potential customers through events, campaigns, and specific calls to action.
• Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
• Raise product awareness through content such as social media, copywriting, and blogs. This includes determining campaign needs, budgeting, planning, and execution.
• Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.

What you will need to be successful

• Bachelor's degree in marketing, business, or a related field
• 3+ years of hands-on product marketing experience in an international growth-stage company
• Experience in financial services B2B marketing
• Strong written and verbal communication in English with experience writing copy for marketing collateral
• Proven ability to develop and execute successful marketing strategies that drive results
• Familiarity with marketing automation and analytics tools such as Zoho
• Proven track record of gathering and analyzing market intelligence to support informed decisions
• Creative thinker with a passion for innovation and a desire to challenge the status quo
• Strong interpersonal and organisational skills
• Ability to collaborate with cross-functional teams, manage priorities, and handle multiple initiatives simultaneously
• Startup mentality with a willingness to take ownership and tackle challenges

Our Offer

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development