Overview

Product Marketing Manager role at YOOBIC. YOOBIC is an AI-powered frontline employee experience platform helping business leaders and frontline teams communicate, learn, and work in one place. The role focuses on growing and deepening customer relationships through strategic product marketing, across the entire customer journey, with emphasis on retention, upsell and cross-sell opportunities.

What you'll do

• Manage the product release process, ensuring all aspects of the launch are executed efficiently and on time.
• Collaborate with the Product Team to understand the product, features, and customer benefits to craft messaging and value stories.
• Manage positioning and content required for successful product launches.
• Work with cross-functional teams (sales, marketing, customer success) to create aligned and impactful launch materials, including email campaigns, landing pages, website updates, and sales collateral.
• Create, organize, and host product-focused webinars to engage customers and prospects.
• Support launch plans and timelines, ensuring alignment of marketing, product, and sales efforts.
• Analyze market feedback and post-launch results to refine launch strategies for future products.
• Act as a key advocate for the product, ensuring stakeholders have the tools and knowledge for successful customer adoption.
• Contribute to other product marketing initiatives as needed to drive company goals.
• Support cross-sell, upsell and adoption initiatives when related to the product.

What you have

• 2+ years of experience in product marketing, with a focus on product.
• Strong writing skills to produce clear, engaging, and persuasive content.
• Familiarity with product launch frameworks and methodologies, with ability to work within an established process.
• Strong project management skills and ability to collaborate cross-functionally.
• Deep understanding of product positioning, messaging, and customer needs.
• Excellent communication skills to work with both technical and non-technical teams.
• Experience organizing webinars and other virtual events to support product launches and customer engagement.

What we offer

• 33 days annual leave (including bank holidays)
• Scottish Widows Pension scheme
• Vitality medical coverage including primary care, hospital care and mental health coverage
• Simplyhealth cash plan (dental and vision coverage)
• Healthy Mind EAP
• Short Term and Long Term disability coverage
• Life Assurance
• Critical Illness coverage
• Enhanced parental leave
• Team events and regular social activities
• Weekly HIIT sessions and gym discounts
• Regular training and coaching to support professional growth

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Product Management
• Software Development