Product Marketing Manager

New Yesterday

Job Description

At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent.

Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs:

  • interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.
  • Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
  • Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.

    • About the Role

    The role plays a pivotal role in supporting the Head of Product Marketing with the delivery and implementation of the product marketing strategy. This role bridges investment knowledge and understand with commercial storytelling, supporting sales and marketing efforts globally. The position requires close collaboration with Product, the investment desks, Investment Specialists, Distribution and the wider marketing department.

    Key Responsibilities:

  • Support the Head of Product Marketing in delivering the overall product marketing strategy; ensuring product marketing collateral and the product content pipeline is reflective of commercial positioning.
  • Work closely with regional marketing and sales to communicate product marketing content, understand channel specific and regional requirements
  • Support regional marketing teams (APAC, UK, EMEA & US) across institutional and wholesale channels, PR and sales with priority product focused activity / campaigns.
  • Support delivery of marketing led product content including:Product marketing collateral including sales tool kitsRange/product fund profilesProduct sales aids / fund guidesAuthor web pages for asset class/range/productSupport standard presentations to position asset classes and strategies and fundsThe production of multimedia contentAuthor/coordinate authorship of short insights and thought leadership in conjunction with Investment Specialists and the Editorial Team
  • Manage stakeholder relationships with investment specialists, the investment desks, CIO teams and Marketing and Distribution Regional Heads
  • Represent marketing in the launch of new products within their asset class/business area to ensure take-to-market materials are appropriately positioned
  • Maintain knowledge of competitor trends and market themes

    • About the Candidate:

  • Experience in a product marketing or closely related role within an asset manager.
  • Experience developing and executing full marketing material suites, including positioning, messaging, and technical proof points.
  • The right candidate will thrive in a cross-functional, collaborative environment. Working with Product, Investments, Sales, and Marketing teams to drive business outcomes.
  • Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with people at all levels
  • Strong understanding of the asset management regulatory framework and related financial promotion compliance.
  • Good understanding of the competitive landscape across private and public markets and can demonstrate well-developed strategic thinking with commercial awareness and business acumen.
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards

    • We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

    Our benefits

    There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

    When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits 

    Our business

    Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do .

    An inclusive way of working

    Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

    At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

    , where diverse perspectives drive our actions, is at the core of who we are and what we do.

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    Location:
    London
    Job Type:
    FullTime

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