OverviewReputation is looking for a Product Marketing Manager to develop and execute marketing strategies that establish and enhance our product positioning in the market. In this role, you’ll be responsible for creating go-to-market plans, driving product awareness and adoption, and ensuring our solutions stand out in a competitive landscape. You will collaborate with Product, Sales, and Marketing teams to develop messaging, oversee market research, and refine pricing and positioning strategies to meet customer needs.Key ResponsibilitiesDevelop and execute product marketing strategies to establish and enhance product positioning in the marketplace.Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points.Oversee go-to-market plans for new product launches and feature releases, collaborating closely with Product, Sales, and Marketing teams.Partner with Sales teams to develop enablement materials, including pitch decks, case studies, and product guides.Establish and refine pricing strategies based on market insights, customer value, and competitive benchmarks.Collaborate with Product Management to align marketing efforts with product development and roadmap priorities.Support demand generation and campaign initiatives by developing content assets such as product videos, blog posts, and webinars.Measure and report on the effectiveness of product marketing initiatives, tracking key metrics such as engagement, adoption, and revenue impact.QualificationsBachelor’s degree in Marketing, Business, or a related field.4+ years of experience in B2B SaaS product marketing.Strong understanding of product positioning, competitive analysis, and go-to-market strategy.Experience conducting market research and developing insights to inform product marketing strategies.Excellent communication skills with the ability to translate complex concepts into compelling messaging.Ability to manage multiple projects and collaborate cross-functionally in a fast-paced environment.What You Can ExpectFlexible working arrangements.Career growth with paid training tuition opportunities.Active Employee Resource Groups (ERGs) to engage with.An equitable work environment.We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.We’re committed to building a workforce that reflects a broad range of backgrounds and perspectives. We strive to create a workplace where everyone feels valued and empowered to contribute.Company Benefits IncludeCompany paid, private health insurance for you and your familyLife Insurance (4 x salary)Employee Assistance Program21 paid company holidays plus bank holidays every year, plus 6 ‘Recharge Days’ for mental health and well-being.Cycle Scheme with savings on home and tech products.ERGs and monthly social events to build connections.Free car parking at our Liverpool UK officeFree snacks and beverages in the office, plus lunch allowance via Deliveroo for 3 days a weekGym membership up to £20 per monthOpportunity to participate in giveback and cultural activities.Equal OpportunityWe are proud to be an equal opportunity employer and value diversity within our company. We are committed to ensuring a workplace free from discrimination, where everyone is treated fairly regardless of race, religion, ethnicity, gender, sexual orientation, age, marital status, disability, or any other protected characteristic. We welcome all individuals to join our inclusive environment.NotesApplicants only - No 3rd party agency candidates. #J-18808-Ljbffr