Overview

LearnWorlds is a cloud-based e-learning platform offering tailor-made solutions for creating e-learning websites and authoring online courses, with tools to sell them on a B2B/B2C model. LearnWorlds serves customers in more than 150 countries and offers fully remote work, with optional office presence in Athens, Crete, and Limassol.

Role Purpose
We’re hiring a Product Marketing Manager who ships fast, writes sharp, and thinks like a customer — our customer. That means course creators, training teams, learning entrepreneurs, and B2B organizations who trust LearnWorlds to power their online academies and digital learning businesses. If you love turning complex products into stories that resonate and want to help thousands of schools grow smarter and faster, we’d love to meet you.

What You'll Be Doing

• You'll be the voice of our product, turning features and workflows into powerful stories that educate, activate, and retain our customers. From solopreneurs launching their first academy to enterprises training thousands of users, you’ll help them succeed with LearnWorlds.
• You'll report to the Head of Product Marketing and be part of a growing Product Marketing team that works closely with our wider Marketing, Product, and Customer Experience teams. Cross-functional collaboration is at the heart of how we work.
• We work in a project-based way, so you'll take ownership of strategic initiatives from end to end. Some projects are cross-functional, and others are more self-led.
• Lead Product Launches — Plan go-to-market activities for new features, from sales decks to webinars, landing pages to lifecycle emails. Bonus points if you use AI tools to speed up copy iterations and campaign testing.
• Own Features Messaging & Positioning — Craft crisp, compelling messaging for our platform and feature releases, grounded in what drives success for training businesses, customer educators, and course sellers; ensure consistency with the Brand voice.
• Support Retention & Expansion — Develop programs and messaging that help customers discover more value, adopt more features, and grow their usage; collaborate with CX and lifecycle teams to build scalable solutions.
• Gather & Share Customer Insights — Talk to customers, synthesize research, track competitors, and use insights to influence product, campaigns, and what school owners need.
• Optimise Release Communications — Use AI-powered tools to improve campaign creation, insights sharing, and messaging distribution, from faster positioning drafts to scalable enablement content.
• Track Performance & Improve — Define success, monitor results, and double down on what works, whether onboarding flows, AI-generated content, or campaign strategies.

Requirements

• 2+ years in product marketing or growth marketing at a SaaS company
• Strong writing skills — explain ideas simply and persuasively, with ability to shift tone for different customer types
• Hands-on experience with launches, campaigns, and content creation
• Endless curiosity about our customer — you can think like a course seller, an L&D manager, or a training agency
• Cross-functional confidence — experience working with product, sales, support, and analytics teams
• Familiarity with tools like Hubspot, Mixpanel, in-app messaging — and AI tools like ChatGPT
• Comfortable running A/B tests and optimizing for results

Bonus Points If You Have

• Experience with lifecycle or retention marketing
• Built high-converting landing pages or onboarding flows
• Experience marketing to SMBs, consultants, or educators
• A strong point of view on how AI is changing marketing and team operations
• A passion for education, creativity, and helping small businesses scale

Benefits

• Private life and health insurance plan
• Fully remote work option if you prefer; occasional team meetings a few times per year
• Your personal annual training budget
• Annual home office allowance to set up your space
• Company laptop
• 23 days of paid time off
• Three early summer Fridays in July and August
• Free LearnWorlds School to build and sell your own courses
• Opportunity to work with one of the globally top 5 e-learning platforms
• Entrepreneurial, international, and motivated team with a flat hierarchy
• Annual company retreats

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting