Job Overview

As an experienced and driven Product Marketing Manager, you will support our growing Intellectual Property portfolio and help to shape and execute our go-to-market strategy for our IP solutions, ensuring alignment with revenue growth, customer retention and satisfaction goals.

Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that highlight our value to customers and strengthen our leadership in the market.

Key Responsibilities

• Conduct market research, competitor analysis, and win/loss interviews.
• Monitor industry trends and translate insights into product and messaging recommendations.
• Develop and maintain buyer personas.
• Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
• Lead the development of product positioning and messaging. Work closely with the product & engineering teams.
• Develop and maintain strategic messaging frameworks aligned with buyer personas.
• Work with content and demand gen teams to create thought leadership and funnel specific assets.
• Coordinated launch and release plans.
• Creation of assets (e.g., landing pages, webinars).
• Strategic messaging frameworks.
• Documented value propositions for customer segments.
• Thought leadership and funnel-specific content assets.
• Sales tools: pitch decks, one-pagers, battlecards, case studies, etc.

Skills & Experience

• Bachelor’s degree or experience in B2B technology organisation is required.
• 3-5 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation.

It would be great if you also had…

• Product Marketing experience in software, data or services
• Prior experience working in the IP (intellectual property) industry.
• B2B Product Marketing experience
• Experience with a global/multi-national matrix organization

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

• Marketing, Product Management, and Strategy/Planning

RWS Group is an equal opportunities employer and welcomes applications from all qualified candidates.